Go to Teads Ad Manager

If your campaign with Teads has Brand Suitability requirements with IAS, you will need to add Teads as a Media Partner within the IAS Signal UI.

Please see below for a guide on how to share a Media Partner Notification with Teads and how to extract the following from the IAS Signal UI:

  • IAS Media Partner Notification

  • IAS Brand Suitability Segment IDs - Context Control

  • IAS Brand Suitability Segment IDs - Keyword Lists


IAS Media Partner Notification

  • Login to the IAS UI and navigate to the Campaign Set-Up page

    • To get to the campaign set-up page, hover over Campaigns on the lefthand side toolbar and select Campaign Set-Up, then select the relevant campaign

  • Once you have selected the campaign, you will then be taken to the summary page

  • Scroll to the section towards the middle of the page labelled Media Partners

  • Locate Teads under all partners listed -> select the Actions dropdown towards the righthand side of the page -> choose Send Media Partner Notification (PDF)

  • Select the email recipients listed or you can add additional recipients (it's always recommended to include ias.teads.com)


IAS Brand Suitability Segment IDs - Context Control

  • Login to the IAS UI and navigate to the Context Control Catalogue page

    • To get there, hover over Campaigns on the lefthand side toolbar and select Context Control Catalogue

  • From there, you will be taken to the full list of Contextual Avoidance segments

  • If you have created the IAS Contextual Avoidance solution implemented, you can check which segments are currently enabled by toggling to 'True Only', as seen in the below screenshot

  • Once you have toggled to 'True Only', the Context Control segments can be referenced in the column to the far right of the Avoidance Segments results

  • The 7 digit IDs will then be implemented in Teads Ad Manager, within the Brand Safety section, which sits within the Targeting tile


IAS Brand Suitability Segment IDs - Keyword Lists

  • Login to the IAS UI and navigate to the Campaign Set-Up page

    • To get there, hover over Campaigns on the lefthand side toolbar and select Campaign Set-Up, then select the relevant campaign

  • Once you have selected the campaign, you will be taken to the summary page

  • Scroll to the section at the bottom of the page labelled List Manager Lists

  • If a Keyword List is applied to the campaign, it will look like the below

  • The Keyword Segment IDs can be reference as the #s next to each list name. For the full ID, please add 100 before each ID in parentheses

    • For example, if the ### in the screenshot below reads 1234, then the segment ID to implement would be 1001234

  • If you have a Keyword List applied but you do not see an ID next to the list name, please reach out to your IAS representative to enable to Segment API

  • The 7 digit IDs will then be implemented in Teads Ad Manager, within the Brand Safety section, which sits within the Targeting tile

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