Connected TV [US🇺🇸]

Announcing the availability of Connected TV in the United States

Updated over a week ago

We are excited to announce that you can now run your video ads on Connected TVs in the United States!

Amplify the impact of your video branding strategy by adding an immersive ad experience to your campaigns:

  • Set up your video ads to run on CTV in just a few clicks

  • Buy on a CPM and CPCV mode across all screens

  • Target Audiences, CTV apps, in-stream position

  • Control frequency capping across CTV and Web

How to target CTV?

When clicking on Add Line in a Branding campaign, you now have two options:

  • Web & Mobile App: the traditional Line Item type to deliver video and display ads on web (mobile & desktop) and mobile applications

  • CTV: a new type of Line Item to deliver your video ads on Connected TV. In this Line Item, you will be able to target CTV Audiences and CTV applications.

See CTV Line Item setup for step-by-step instructions.

Please note for CTV creatives: Please reach out to your local Teads representative if you desire a Teads Studio-enhanced CTV creative and/or a QR code created by Teads to be implemented within your custom CTV creative.

Note: the CTV option is currently only available in the US.

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