Go to Teads Ad Manager

Creative Editor now supports Dynamic Creative Optimization (DCO) for the Single Image format, enabling you to use more asset variations to increase campaign performance.

  • The Single Image DCO technology supports image, headline and CTA variations in the same dynamic creative. Using new machine learning algorithms, it automatically selects at delivery time the asset combination most likely to achieve the desired outcome.

  • DCO replaces the Dynamic Ads (creative variations) feature which bulk generates multiple standalone creatives and leverages the standard Creative Optimization feature.

  • With Single Image DCO, you can use up to 5 headlines, 5 images and 5 call to actions (in total, up to 125 creative variations compared to maximum 16 using Dynamic Ads).


  • Save time & resources on ad creation

  • More variations, including Call to actions (up to 125 in total)

  • Eliminate manual A/B Testing

  • Reduce user ad fatigue

  • Achieve higher ad engagement

  • Better overall campaign outcomes



  • You can now upload up to 5 headlines and 5 images. This works the same way as before with creative variations.

  • You can now add up to 5 call to action variations. To add call to actions, either select multiple options from the menu or manually enter in the input field (predefined options are automatically detected). As a best practice, keep the Learn More option and use the maximum number of available CTAs.

  • The ad preview shows the most recently highlighted headline, image and call to action. Selecting a different headline field, image card or call to action will automatically update the ad preview. Use this feature if you want to review different creative variations.

  • Upon save, only one dynamic creative including all asset variations is created. When editing this creative, you can edit all asset variations.

  • The preview link only shows a default asset combination.

  • Campaign dashboards and reporting provide aggregate data for all variations.

Did this answer your question?