If your campaign with Teads has Brand Suitability requirements with IAS, you will need to add Teads as a Media Partner within the IAS Signal UI.
Please see below for a guide on how to share a Media Partner Notification with Teads and how to extract the following from the IAS Signal UI:
IAS Media Partner Notification
IAS Brand Suitability Segment IDs - Context Control
IAS Brand Suitability Segment IDs - Keyword Lists
IAS Media Partner Notification
Login to the IAS UI and navigate to the Campaign Set-Up page
To get to the campaign set-up page, hover over Campaigns on the lefthand side toolbar and select Campaign Set-Up, then select the relevant campaign
Once you have selected the campaign, you will then be taken to the summary page
Scroll to the section towards the middle of the page labelled Media Partners
Locate Teads under all partners listed -> select the Actions dropdown towards the righthand side of the page -> choose Send Media Partner Notification (PDF)
Select the email recipients listed or you can add additional recipients (it's always recommended to include ias.teads.com)
IAS Brand Suitability Segment IDs - Context Control
Login to the IAS UI and navigate to the Context Control Catalogue page
To get there, hover over Campaigns on the lefthand side toolbar and select Context Control Catalogue
From there, you will be taken to the full list of Contextual Avoidance segments
If you have created the IAS Contextual Avoidance solution implemented, you can check which segments are currently enabled by toggling to 'True Only'
Once you have toggled to 'True Only' the Context Control segments can be referenced in the column to the far right of the Avoidance Segments results
The 7 digit IDs will then be implemented in Teads Ad Manager, within the Brand Safety section, which sits within the Targeting tile
IAS Brand Suitability Segment IDs - Keyword Lists
Login to the IAS UI and navigate to the Campaign Set-Up page
To get there, hover over Campaigns on the lefthand side toolbar and select Campaign Set-Up, then select the relevant campaign
Once you have selected the campaign, you will be taken to the summary page
Scroll to the Quality Profile section
If a Keyword List is applied to the campaign, it will be available to view underneath the Brand Safety risk settings
The Keyword Segment IDs can be referenced as the #s next to each list name. For the full ID, please add 100 before each ID in parentheses
For example, if the ### in the screenshot below reads 1234, then the segment ID to implement would be 1001234
If you have a Keyword List applied but you do not see an ID next to the list name, please reach out to your IAS representative to enable to Segment API
The 7 digit IDs will then be implemented in Teads Ad Manager, within the Brand Safety section, which sits within the Targeting tile