Pixel deployment and events configuration
What is Teads Universal Pixel?
Teads Universal Pixel is a piece of Javascript code on your website that helps understand and optimize the effectiveness of your advertising and the actions people take on your website, like visiting a page or adding an item to their cart.
Key features:
Measure conversions
Optimize the delivery of your ads
Learn about your website traffic
Deliver outcomes
Events setup
We recommend to setup each of the 8 standard pixel events, in order to track each part of your marketing funnel and understand the end-to-end user journey:
Teads offers 8 standard events:
Click here to learn more about Teads standard events.
Campaign setup
How to setup a Website Conversions campaign?
To create a Conversions campaign, create a new Teads campaign, and select the “Conversion” tile in TaM.
Campaign setup will require you to do the following:
Define campaign settings
Upload Creatives
Specific Targeting criteria if needed
Choose the desired bidding strategy
General recommendation:
Campaign duration: 4+ weeks
CPA Target: $50 max
Total absolute daily conversion events: 50 /day
Budget: x10 CPA target /day
Additional recommendation for success:
Chrome only (browser targeting) to maximize attributed conversions (post-view & post-click)
One line item by device per country for more efficient reporting / optimization & piloting
Retargeting (excluding converters)
How to optimize?
Teads Conversions offers two types of optimisations. Maxime conversions while:
Minimizing your cost per action
Reaching a target cost per action
Recommendation:
Adapt target CPA or / and bid by line item and by conversion type
Manual optimization on website on line item level
Check line item performance twice a week
Bid optimization best practice: Start with Minimize CPA & then move on to Target CPA