We are thrilled to announce the launch of DoubleVerify Brand Safety and Suitability targeting to avoid content classified as non-brand safety and unsuitable by DoubleVerify.
Key Benefits
Increase the brand safety and suitability pass rates as measured by your DoubleVerify report
Maximize the reach by only blocking unsafe and unsuitable content based on DoubleVerify classification (and nothing more)
Avoid wasting ad opportunities caused by DoubleVerify blocking tags as the content is pre-qualified pre-bid
Key Details
With these targeting options, you can replicate your DoubleVerify brand safety and suitability profile (previously set within DoubleVerify platform) by:
Blocking High/Medium or Low-risk unsafe content to ensure the content is brand safe,
Excluding DoubleVerify off-the-shelf brand suitability segments to avoid certain topics (e.g. gambling, celebrity gossip). To do so, please copy and paste the brand suitability segment ID.
Regions Available
All markets.