We are thrilled to announce the availability of Grapeshot Brand Suitability targeting which avoids content classified as unsuitable by Grapeshot or MOAT.
Protect you from unsuitable content
Full alignment with MOAT measurement
Maximizes reach by only blocking Grapeshot/MOAT unsuitable content (and nothing more)
With this new targeting option, you can now implement your brand suitability requirements using Grapeshot solution by selecting:
Standard brand suitability segments to exclude certain topics (e.g. diseases and conditions, gambling), or
Custom segments created by the Teads' Customer Experience team within Grapeshot platform. Note: in order to create new custom segments, please reach out to your Account Manager.