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We are thrilled to announce the availability of Grapeshot Brand Suitability targeting which avoids content classified as unsuitable by Grapeshot or MOAT.

Key Benefits

  • Protect you from unsuitable content

  • Full alignment with MOAT measurement

  • Maximizes reach by only blocking Grapeshot/MOAT unsuitable content (and nothing more)

Key Details

With this new targeting option, you can now implement your brand suitability requirements using Grapeshot solution by selecting:

  • Standard brand suitability segments to exclude certain topics (e.g. diseases and conditions, gambling), or

  • Custom segments created by the Teads' Customer Experience team within Grapeshot platform. Note: in order to create new custom segments, please reach out to your Account Manager.

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