Segment Type

Segment ID

Segment Name

Description

Topical

1500195

Infectious Diseases & Outbreaks - Negative Sentiment

Exclude content relating to Infectious Diseases, Epidemics and Outbreaks (e.g. Coronavirus, Zika, Norovirus) when associated with a negative sentiment as rated by the IAS semantic intelligence engine.

Topical

1500078

Infectious Diseases & Outbreaks

Exclude content relating to Infectious Diseases, Epidemics and Outbreaks (e.g. Coronavirus, Zika, Norovirus) as rated by the IAS semantic intelligence engine.

Topical

1500671

Protests & Demonstrations

Exclude content relating to protests, demonstrations, brutality and riots as rated by the IAS semantic intelligence engine.

Topical

1500672

Protests & Demonstrations - Negative Emotions

Exclude content relating to protests, demonstrations, brutality and riots that elicit negative feelings, such as fear, sadness, horror, and suffering as rated by the IAS semantic intelligence engine.

Topical

1500693

Cyber Security

Exclude content relating to negative news or sentiment around cyber security such as hacking, web privacy issues, and data leaks as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1500691

Natural Disasters

Exclude content relating to negative news or sentiment around disasters such as hurricanes, tropical storms, and the aftermath of such catastrophes such as structural collapses and transit disasters as rated by the IAS semantic intelligence engine.

Topical

1500690

Corporate Culture & Labor Relations

Exclude content relating to negative news or sentiment around corporate culture, corporate finances, lawsuits, litigation, arbitration, antitrust laws, workplace discrimination and harassment, pay inequality, layoffs, unemployment, union conflicts, workplace strikes, poverty wages and workplace scandals as rated by the IAS semantic intelligence engine.

Topical

1500692

Sensitive Social Issues

Exclude content relating to negative news or sentiment around sensitive social issues such as immigration, abortion, euthanasia, vaccines, and other inflammatory content as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1500860

Japan Emperor

Exclude content relating to the Emperor of Japan as rated by the IAS semantic intelligence engine.

Topical

1500902

Politics

Exclude all content relating to politics as rated by the IAS semantic intelligence engine. Note: This segment will likely cause block rate to increase if buying across news sites.

Topical

1500903

Politics - Negative Content

Exclude content relating to politics that elicit negative feelings such as violence, anger, hatred, disgust, shame, and fear as rated by the IAS semantic intelligence engine. Note: This segment will likely cause block rate to increase if buying across news sites.

Topical

1505819

Discrimination Avoidance

Exclude negative content related to racism, discrimination and offensive language against sexual identity and orientation, immigrants, disabilities, racial, ethnic, gender and religious minorities, and workplace discrimination as rated by the IAS semantic intelligence engine (e.g.: hate and religious crimes; anti-LGBTQ+ rights, adoption, marriage; mobbing, pay gap, pregnancy, ableism).

Topical

1506278

Pollution

Exclude content relating to pollution, including climate change and global warming as rated by the IAS semantic intelligence engine.

Topical

1506279

Pollution - Negative Sentiment

Exclude content relating to pollution, including climate change and global warming, when associated with a negative sentiment as rated by the IAS semantic intelligence engine.

Topical

1506447

Thai Monarchy

Exclude all content around the Thai Monarchy as rated by the IAS semantic intelligence engine. Note: Only supported in Thai language.

Topical

1506453

Olympics

Exclude content relating to negativity about the Olympics and Paralympics as rated by the IAS semantic intelligence engine.

Topical

1507473

Pop Culture

Exclude all content relating to pop culture/celebrities, celebrity deaths, and celebrity scandals as rated by the IAS semantic intelligence engine.

Topical

1506436

Pop Culture - Negative Content

Exclude content relating to negativity about pop culture/celebrities, celebrity deaths, and celebrity scandals as rated by the IAS semantic intelligence engine.

Topical

1507358

Smoking

Exclude content relating to smoking, smoking addiction, and smoking cessation as rated by the IAS semantic intelligence engine.

Topical

1507394

Animal Cruelty

Excludes content relating to negative news or sentiment around animal welfare, including crime, violence, abuse, or experimentation against animals and pets, as rated by the IAS semantic intelligence engine.

Topical

1507589

Conspiracy Theories

Exclude all content relating to conspiracy theories, debunking conspiracies, and content about people involved in or who believe in conspiracies as rated by the IAS semantic intelligence engine. Note: IAS does not define what is fact or fiction. This segment will exclude all content that mentions any type of conspiracy theory, regardless of publication source.

Topical

1507610

Dating

Exclude all content relating to dating and dating sites as rated by the IAS semantic intelligence engine.

Topical

1507653

Death, Injury or Military Conflict

Exclude all content relating to death, injury or military conflict as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. **This segment will likely cause block rate to increase if buying across news sites.**

Topical

1507654

Crime

Exclude all content relating to crime & harmful acts to individuals and society, including human rights violations, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. **This segment will likely cause block rate to increase if buying across news sites.**

Topical

1507655

Sexual Content

Exclude all content relating to sex, sexuality, pornography, and adult content as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507657

Arms & Ammunition

Exclude all content relating to weaponry as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507658

Obscenities

Exclude all content relating to obscenities as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507659

Online Piracy

Exclude all content relating to illegal downloads, illegal streaming, and copyright infringement as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507660

Terrorism

Exclude all content relating terrorism as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507661

Incitement of Hatred

Exclude all content relating to the incitement of hatred, including hate speech, bullying, racism, bigotry, and more, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507663

Illegal and Recreational Drugs

Exclude all content relating to illegal and recreational drugs, including, but not limited to, alcohol, tobacco, e-cigarette, and cannabis regardless of the context, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

Topical

1507080

JICDAQ Brand Safety Japan Specific

Exclude all content relating to brand risk as defined by the Japan Joint Industry Committee for Digital Advertising Quality (JICDAQ). This segment should only be used on Japanese Ad inventory.

Topical

1508646

British Royal Family

Exclude all content realting to negative news or sentiment around the British royal family as rated by the IAS semantic intelligence engine.

Topical

1508815

Chinese Party Politics

Exclude all content relating to Chinese politics as rated by the IAS semantic intelligence engine when associated with negative content.

GARM

1508964

Arms and Ammunition - High Risk

Exclude all content relating to gratuitous depiction of illegal sale or possession of arms and depictions of illegal arms for inappropriate uses as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508965

Arms and Ammunition - Medium Risk

Exclude all content relating to dramatic depiction of weapon use presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508966

Crime - High Risk

Exclude all content relating to depictions of criminal activity or human rights violations as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508967

Crime - Medium Risk

Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. **This segment will likely cause block rate to increase if buying across news sites.**

GARM

1508981

Cyber Security - High Risk

Exclude all content relating to glamorization or gratuitous depiction of online piracy as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508982

Cyber Security - Medium Risk

Exclude all content relating to dramatic depiction of spam or malware presented in the context of entertainment, breaking news, or op-ed coverage of spam or malware as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508968

Death, Injury or Military Conflict - High Risk

Exclude all content relating to depiction of death or injury, insensitive and irresponsible treatment of military conflict, genocide, war crimes, or harm resulting in death or injury as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508970

Death, Injury or Military Conflict - Medium Risk

Exclude all content relating to dramatic depiction of death, injury, or military conflict presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. **This segment will likely cause block rate to increase if buying across news sites.**

GARM

1508979

Illegal and Recreational Drugs - High Risk

Exclude all content relating to glamorization or gratuitous depictions of illegal and legal drugs such as tobacco, vaping, or alcohol as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508980

Illegal and Recreational Drugs - Medium Risk

Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol in the context of news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508975

Incitement of Hatred - High Risk

Exclude all content relating to depiction of hateful, denigrating, or inciting content focused on race, ethnicity, gender, and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508976

Incitement of Hatred - Medium Risk

Exclude all content relating to dramatic depiction of hate speech or acts presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508977

Obscenities - High Risk

Exclude all content relating to glamorization or gratuitous depiction of profanity and obscenity as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508978

Obscenities - Medium Risk

Exclude all content relating to dramatic depiction of profanity and obscenities presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508973

Online Piracy - High Risk

Exclude all content relating to glamorization or gratuitous depiction of online piracy as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508974

Online Piracy - Medium Risk

Exclude all content relating to dramatic depiction of online piracy presented in the context of news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508985

Sensitive Social Issues - High Risk

Exclude all content relating to sensitive social issues such as immigration, abortion, and euthanasia in a negative or partisan context as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508986

Sensitive Social Issues - Medium Risk

Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508962

Sexual Content - High Risk

Exclude all content relating to suggestive sexual situations including full or liberal nudity, requiring adult supervision as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508963

Sexual Content - Medium Risk

Exclude all content relating to dramatic depiction of sexual acts presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

GARM

1508983

Terrorism - High Risk

Exclude all content relating to depiction of terrorist actions that are disturbing, agitating or promote harmful acts to others or society as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined High risk level (High - Floor).

GARM

1508984

Terrorism - Medium Risk

Exclude all content relating to dramatic depiction of terrorism presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine.
​
Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509531

Anti-vaccine

Exclude all content relating to negative news or sentiment around vaccines as rated by the IAS semantic intelligence engine.

Topical

1509884

Cost of Living

Exclude all content relating to negative news or sentiment around the cost of living as rated by the IAS semantic intelligence engine.

Topical

1509974

Arms and Ammunition - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of weapon use presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509975

Arms and Ammunition - Medium Risk - News

Exclude all content relating to dramatic depiction of weapon use presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509976

Arms and Ammunition - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of weapon use presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509977

Crime - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509978

Crime - Medium Risk - News

Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. **This segment will likely cause block rate to increase if buying across news sites.**

Topical

1509979

Crime - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509998

Cyber Security - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of spam or malware presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509999

Cyber Security - Medium Risk - News

Exclude all content relating to dramatic depiction of spam or malware presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1510000

Cyber Security - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of spam or malware presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509980

Death, Injury or Military Conflict - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of death, injury, or military conflict presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509981

Death, Injury or Military Conflict - Medium Risk - News

Exclude all content relating to dramatic depiction of death, injury, or military conflict presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. **This segment will likely cause block rate to increase if buying across news sites.**

Topical

1509982

Death, Injury or Military Conflict - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of death, injury, or military conflict presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509983

Illegal and Recreational Drugs - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509984

Illegal and Recreational Drugs - Medium Risk - News

Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509985

Illegal and Recreational Drugs - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509986

Incitement of Hatred - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of hate speech or acts presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509987

Incitement of Hatred - Medium Risk - News

Exclude all content relating to dramatic depiction of hate speech or acts presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509988

Incitement of Hatred - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of hate speech or acts presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509989

Obscenities - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of profanity and obscenities presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509990

Obscenities - Medium Risk - News

Exclude all content relating to dramatic depiction of profanity and obscenities presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509991

Obscenities - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of profanity and obscenities presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509992

Online Piracy - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of online piracy presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509993

Online Piracy - Medium Risk - News

Exclude all content relating to dramatic depiction of online piracy presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509994

Online Piracy - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of online piracy presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509995

Sensitive Social Issues - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509996

Sensitive Social Issues - Medium Risk - News

Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509997

Sensitive Social Issues - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509971

Sexual Content - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of sexual acts presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509972

Sexual Content - Medium Risk - News

Exclude all content relating to dramatic depiction of sexual acts presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1509973

Sexual Content - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of sexual acts presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1510001

Terrorism - Medium Risk - Entertainment

Exclude all content relating to dramatic depiction of terrorism presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1510002

Terrorism - Medium Risk - News

Exclude all content relating to dramatic depiction of terrorism presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Topical

1510003

Terrorism - Medium Risk - Video Gaming

Exclude all content relating to dramatic depiction of terrorism presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

Vertical

1506621

Agriculture & Farming

Excludes content relating to negative news or sentiment around agriculture, farming, land and farms, and farmers as rated by the IAS semantic intelligence engine.

Vertical

1500079

Auto

Exclude content relating to road accidents, auto recalls, drunk driving and negative news on the automotive sector as rated by the IAS semantic intelligence engine.

Vertical

1500080

Baby Products

Exclude content relating to child trafficking, children’s rights and negative news around infants, toddlers, or children as rated by the IAS semantic intelligence engine.

Vertical

1500096

Baby Proucts - Baby Care

Exclude content relating to negative news or sentiment around infants, toddlers, or children as rated by the IAS semantic intelligence engine.

Vertical

1500097

Baby Products - Baby Food

Exclude content relating to negative news or sentiment around baby food or food products for toddlers and children as rated by the IAS semantic intelligence engine.

Vertical

1500081

Consumer Electronics

Exclude content relating to negative news or sentiment around consumer electronics as rated by the IAS semantic intelligence engine.

Vertical

1500098

Consumer Electronics - Gaming Consoles

Exclude content relating to negative news or sentiment around gaming consoles as rated by the IAS semantic intelligence engine.

Vertical

1500099

Consumer Electronics - Laptop, Desktop, PC

Exclude content relating to negative news or sentiment around laptops and desktops as rated by the IAS semantic intelligence engine.

Vertical

1500100

Consumer Electronics - Smartphone, Tablet

Exclude content relating to negative news or sentiment around smartphones and tablets as rated by the IAS semantic intelligence engine.

Vertical

1500101

Consumer Electronics - TV, Smart TV

Exclude content relating to negative news or sentiment around TVs and Smart TVs as rated by the IAS semantic intelligence engine.

Vertical

1500102

Consumer Electronics - Wearables

Exclude content relating to negative news or sentiment around wearables technology as rated by the IAS semantic intelligence engine.

Vertical

1500103

Consumer Electronics - Appliances

Exclude content relating to negative news or sentiment around appliances and home and garden supplies as rated by the IAS semantic intelligence engine.

Vertical

1507355

Education

Exclude content relating to negativity about education and educational institution activities such as fraternity hazing as rated by the IAS semantic intelligence engine. This segment avoids pages about alcoholism, drug abuse, crime, terrorism, negative impacts on mental health and more.

Vertical

1506280

Energy

Excludes content relating to negative news or sentiment around different energy sectors, environmental disasters, and nuclear disasters as rated by the IAS semantic intelligence engine.

Vertical

1506282

Energy - Nuclear Energy

Excludes content relating to negative news or sentiment around nuclear energy, nuclear accidents, and nuclear weapons as rated by the IAS semantic intelligence engine.

Vertical

1506283

Energy - Green Energy

Excludes content relating to negative news or sentiment around green energy such as wind, solar, and biofuel as rated by the IAS semantic intelligence engine.

Vertical

1506284

Energy - Natural Gas

Excludes content relating to negative news or sentiment around natural gas, gas leaks, and gas explosions as rated by the IAS semantic intelligence engine.

Vertical

1506285

Energy - Oil

Excludes content relating to negative news or sentiment around oil, oil spills, and oil production as rated by the IAS semantic intelligence engine.

Vertical

1506286

Energy - Coal

Excludes content relating to negative news or sentiment around natural coal, coal mining, and coal pollution as rated by the IAS semantic intelligence engine.

Vertical

1506287

Energy - Electricity

Excludes content relating to negative news or sentiment around electricity, blackouts and outages as rated by the IAS semantic intelligence engine.

Vertical

1500082

Entertainment

Exclude content relating to negative news or sentiment around events, and attractions as rated by the IAS semantic intelligence engine.

Vertical

1500104

Entertainment - Music Events

Exclude content relating to negative news or sentiment around concert and music events as rated by the IAS semantic intelligence engine.

Vertical

1500105

Entertainment - Pay-per-view Services

Exclude content relating to negative news or sentiment around pay-per-view events as rated by the IAS semantic intelligence engine.

Vertical

1500106

Entertainment - Sports Events

Exclude content relating to negative news or sentiment around sports and sporting events as rated by the IAS semantic intelligence engine.

Vertical

1500107

Entertainment - Theatre Events

Exclude content relating to negative news or sentiment around theater and theater venues and events as rated by the IAS semantic intelligence engine.

Vertical

1500083

Fashion

Exclude content relating to negative news or sentiment around style and the fashion industry as rated by the IAS semantic intelligence engine.

Vertical

1500108

Fasion - Kid's Apparel

Exclude content relating to negative news or sentiment around children's clothing as rated by the IAS semantic intelligence engine.
.

Vertical

1500111

Fashion - Luxury

Exclude content relating to negative news or sentiment around luxury cars, luxury homes and luxury goods as rated by the IAS semantic intelligence engine.

Vertical

1500109

Fashion - Men's Fashion

Exclude content relating to negative news or sentiment around men's fashion as rated by the IAS semantic intelligence engine.

Vertical

1500110

Fashion - Women's Fashion

Exclude content relating to negative news or sentiment around women's fashion as rated by the IAS semantic intelligence engine.

Vertical

1500084

Finance

Exclude content relating to negative news or sentiment around economy and personal finance as rated by the IAS semantic intelligence engine.

Vertical

1500113

Finance - Bank Account, Business

Exclude content relating to negative news or sentiment around consumer and industrial branking as rated by the IAS semantic intelligence engine.

Vertical

1500114

Finance - Bank Account, Family

Exclude content relating to negative news or sentiment around family and consumer banking as rated by the IAS semantic intelligence engine.

Vertical

1500112

Finance - Banking

Exclude content relating to negative news or sentiment around the banking industry as rated by the IAS semantic intelligence engine.

Vertical

1500115

Finance - Credit Cards

Exclude content relating to negative news or sentiment around credit cards and cashless transactions as rated by the IAS semantic intelligence engine.

Vertical

1500116

Finance - Loans & Mortgages

Exclude content relating to negative news or sentiment around loans and mortgages as rated by the IAS semantic intelligence engine.

Vertical

1500117

Finance - Personal/Family Investing

Exclude content relating to negative news or sentiment around personal investing as rated by the IAS semantic intelligence engine.

Vertical

1500085

Food and Beverage

Exclude content relating to eating disorders, food allergies, alcoholism and negative news around food and drink as rated by the IAS semantic intelligence engine.

Vertical

1500118

Food and Beverage - Beer

Exclude content relating to negative news or sentiment around beer as rated by the IAS semantic intelligence engine.

Vertical

1500119

Food and Beverage - Biscuits, Cereals

Exclude content relating to negative news or sentiment around breakfast foods as rated by the IAS semantic intelligence engine.
.

Vertical

1500120

Food and Beverage - Gourmet

Exclude content relating to negative news or sentiment around gourmet food/restaurants as rated by the IAS semantic intelligence engine.
.

Vertical

1500121

Food and Beverage - Healthy Food

Exclude content relating to negative news or sentiment around healthy food as rated by the IAS semantic intelligence engine.

Vertical

1500122

Food and Beverage - Ready-to-eat Meals

Exclude content relating to negative news or sentiment around ready-to-eat meals as rated by the IAS semantic intelligence engine.

Vertical

1500123

Food and Beverage - Salty Snacks

Exclude content relating to negative news or sentiment around salty snacks as rated by the IAS semantic intelligence engine.

Vertical

1500124

Food and Beverage - Soft Drinks

Exclude content relating to negative news or sentiment around soft drinks or sodas as rated by the IAS semantic intelligence engine.

Vertical

1500125

Food and Beverage - Spirits

Exclude content relating to negative news or sentiment around liquor, spirits and cocktails as rated by the IAS semantic intelligence engine.

Vertical

1500126

Food and Beverage - Sweet Snacks

Exclude content relating to negative news or sentiment around desserts, sweets and baking as rated by the IAS semantic intelligence engine.

Vertical

1500127

Food and Beverage - Vegan/Vegetarian

Exclude content relating to negative news or sentiment around vegan or vegetarian diets as rated by the IAS semantic intelligence engine.

Vertical

1500128

Food and Beverage - Wine

Exclude content relating to negative news or sentiment around wine as rated by the IAS semantic intelligence engine.

Vertical

1500086

Gambling

Exclude content relating to negative news or sentiment around casinos, gambling and the gambing industry as rated by the IAS semantic intelligence engine.

Vertical

1500129

Gambling - Online Betting

Exclude content relating to negative news or sentiment around gambling and sports betting as rated by the IAS semantic intelligence engine.

Vertical

1500130

Gambling - Online Gambling

Exclude content relating to negative news or sentiment around gambling and casinos as rated by the IAS semantic intelligence engine.

Vertical

1500087

Games and Toys

Exclude content relating to negative news or sentiment around games and toys as rated by the IAS semantic intelligence engine.

Vertical

1500131

Games and Toys - Children's Toys

Exclude content relating to negative news or sentiment around children’s toys and objects as rated by the IAS semantic intelligence engine.

Vertical

1500132

Games and Toys - Video Games, Online Games

Exclude content relating to negative news or sentiment around video gaming and game consoles as rated by the IAS semantic intelligence engine.

Vertical

1500088

House Care

Exclude content relating to negative news or sentiment around home and garden and household supplies as rated by the IAS semantic intelligence engine.

Vertical

1500133

House Care - Cleaning Appliances

Exclude content relating to negative news or sentiment around cleaning appliances as rated by the IAS semantic intelligence engine.

Vertical

1500134

House Care - Household Cleaning Products

Exclude content relating to negative news or sentiment around household products and goods as rated by the IAS semantic intelligence engine.

Vertical

1500135

House Care - Washing Soap, Powder

Exclude content relating to negative news or sentiment around washing soaps and powder as rated by the IAS semantic intelligence engine.

Vertical

1500089

Insurance

Exclude content relating to negative news or sentiment around the insurance industry as rated by the IAS semantic intelligence engine.

Vertical

1500136

Insurance - Auto, Motor Insurance

Exclude content relating to negative news or sentiment around automotive insurance as rated by the IAS semantic intelligence engine.

Vertical

1500137

Insurance - Health

Exclude content relating to negative news or sentiment around health insurance as rated by the IAS semantic intelligence engine.

Vertical

1500138

Insurance - Home

Exclude content relating to negative news or sentiment around home insurance as rated by the IAS semantic intelligence engine.

Vertical

1506611

Logistics & Transportation

Excludes all content relating to accidents & natural disasters and content relating to negative news or sentiment around the logistics & transportation industry as rated by the IAS semantic intelligence engine.

Vertical

1506612

Logistics & Transportation - Air Freight

Excludes all content relating to air & space accidents and content relating to negative news or sentiment around air cargo as rated by the IAS semantic intelligence engine.

Vertical

1506613

Logistics & Transportation - Cargo Ship

Excludes all content relating to maritime accidents and content relating to negative news or sentiment around marine cargo as rated by the IAS semantic intelligence engine.

Vertical

1507359

Logistics & Transportation - Freight Train

Excludes all content relating to railway accidents and content relating to negative news or sentiment around freight trains as rated by the IAS semantic intelligence engine.

Vertical

1506615

Logistics & Transportation - Road Cargo

Excludes all content relating to road accidents and content relating to negative news or sentiment around road cargo as rated by the IAS semantic intelligence engine.

Vertical

1500090

Personal Care

Exclude content relating to negative news or sentiment around personal care and beauty care products as rated by the IAS semantic intelligence engine.
.

Vertical

1500139

Personal Care - Body Care

Exclude content relating to negative news or sentiment around body care products as rated by the IAS semantic intelligence engine.

Vertical

1500140

Personal Care - Hair Loss

Exclude content relating to negative news or sentiment around hair loss as rated by the IAS semantic intelligence engine.

Vertical

1500141

Personal Care - Makeup

Exclude content relating to negative news or sentiment around makeup and cosmetic products as rated by the IAS semantic intelligence engine.

Vertical

1500142

Personal Care - Men's Care

Exclude content relating to negative news or sentiment around cosmetics for men as rated by the IAS semantic intelligence engine.

Vertical

1500143

Personal Care - Plastic Surgery

Exclude content relating to negative news or sentiment around cosmetic or reconstructive surgery as rated by the IAS semantic intelligence engine.

Vertical

1500144

Personal Care - Women's Hair Styling

Exclude content relating to negative news or sentiment around hair care products as rated by the IAS semantic intelligence engine.

Vertical

1500091

Pharma

Exclude content relating to drug trafficking, drug abuse and negative news around pharmaceutical medications as rated by the IAS semantic intelligence engine.

Vertical

1500092

Retail

Exclude content relating to negative news or sentiment around the retail industry and shopping centers as rated by the IAS semantic intelligence engine.

Vertical

1500151

Retail - Arts & Entertainment

Exclude content relating to negative news or sentiment book stores, music stores and TV stores as rated by the IAS semantic intelligence engine.

Vertical

1500152

Retail - Consumer Electronics

Exclude content relating to negative news or sentiment around retail stores for consumer electronics as rated by the IAS semantic intelligence engine.

Vertical

1500153

Retail - Fashion

Exclude content relating to negative news or sentiment around retail stores for fashion and clothing as rated by the IAS semantic intelligence engine.

Vertical

1500154

Retail - Food

Exclude content relating to negative news or sentiment around retail stores for food and drink as rated by the IAS semantic intelligence engine.

Vertical

1500155

Retail - Home & Garden

Exclude content relating to negative news or sentiment around retail stores for home and garden as rated by the IAS semantic intelligence engine.

Vertical

1500156

Retail - Children's Toys & Objects

Exclude content relating to negative news or sentiment around retail stores for children’s toys and objects as rated by the IAS semantic intelligence engine.

Vertical

1500157

Retail - Office Furniture & Supplies

Exclude content relating to negative news or sentiment around retail stores for office furniture as rated by the IAS semantic intelligence engine.

Vertical

1500158

Retail - Pet Food

Exclude content relating to negative news or sentiment around pets by the IAS semantic intelligence engine as rated by the IAS semantic intelligence engine.

Vertical

1500159

Retail - Pharmacies

Exclude content relating to negative news or sentiment around pharmacies as rated by the IAS semantic intelligence engine.

Vertical

1500160

Retail - Sports Equipment

Exclude content relating to negative news or sentiment around sports equipment as rated by the IAS semantic intelligence engine.

Vertical

1500161

Retail - Supermarkets & Department Stores

Exclude content relating to negative news or sentiment around supermarkets and shopping centers as rated by the IAS semantic intelligence engine.

Vertical

1500162

Career Change

Exclude content relating to negative news or sentiment around careers as rated by the IAS semantic intelligence engine.

Vertical

1500166

Outdoor Activities

Exclude content relating to negative news or sentiment around outdoor activities, parks, nature, traveling with kids and theme parks as rated by the IAS semantic intelligence engine.

Vertical

1500163

Philanthropy

Exclude content relating to negative news or sentiment around philanthropy and charitable organizations as rated by the IAS semantic intelligence engine.

Vertical

1500164

Starting a Family

Exclude content relating to negative news or sentiment around pregnancy, birth, infants and toddlers as rated by the IAS semantic intelligence engine.

Vertical

1500093

Telco

Exclude content relating to negative news or sentiment around the telecommunications industry as rated by the IAS semantic intelligence engine.

Vertical

1500167

Telco - Business Connectivity

Exclude content relating to negative news or sentiment around telecommunications for businesses as rated by the IAS semantic intelligence engine.

Vertical

1500168

Telco - Mobile

Exclude content relating to negative news or sentiment around smartphones as rated by the IAS semantic intelligence engine.

Vertical

1500094

Travel

Exclude content relating to disasters, terrorism, epidemic and negative news around travel and tourism as rated by the IAS semantic intelligence engine.

Vertical

1500169

Travel - Airline Tickets

Exclude content relating to negative news or sentiment around air travel as rated by the IAS semantic intelligence engine.

Vertical

1500170

Travel - Casino Vacations

Exclude content relating to negative news or sentiment around casino hotels as rated by the IAS semantic intelligence engine.

Vertical

1500171

Travel - Family Holidays

Exclude content relating to negative news or sentiment around traveling with kids as rated by the IAS semantic intelligence engine.

Vertical

1500172

Travel - Luxury

Exclude content relating to negative news or sentiment around luxury travel as rated by the IAS semantic intelligence engine.

Vertical

1500173

Travel - Senior

Exclude content relating to negative news or sentiment around senior travels by the IAS semantic intelligence engine.

Vertical

1500174

Travel - Traveling with Pets

Exclude content relating to negative news or sentiment around travelling with pets as rated by the IAS semantic intelligence engine.

Vertical

1500095

Wellness & Healthy Living

Exclude content relating to eating disorders, alcoholism, food allergies and negative news around healthy living as rated by the IAS semantic intelligence engine.

Vertical

1500176

Wellness & Healthy Living - Diet

Exclude content relating to eating disorders, food allergies, alcoholism and negative news around healthy cooking and eating as rated by the IAS semantic intelligence engine.

Vertical

1500178

Wellness & Healthy Living - Fitness

Exclude content relating to eating disorders, alcoholism, food allergies and negative news around fitness and exercise as rated by the IAS semantic intelligence engine.

Vertical

1500175

Wellness & Healthy Living - Weight Loss

Exclude content relating to eating disorders, alcoholism, food allergies and negative news around weight loss as rated by the IAS semantic intelligence engine.

Segment Type

Segment ID

Segment Name

Description

Brand Suitability

80022015

Negative News: Financial

Content related to negative financial news, such as the mortgage crisis, US/World financial meltdown, poor economic outlook or the recession. Allows financials to avoid content detrimental to their brand.

Brand Suitability

80022005

Gambling

Content promoting gambling and betting. This includes strategic guides, bingo, sports betting and lottery or casino sites and apps. Gambling support groups are not included in this category.

Brand Suitability

80022003

Cults & Survivalism

Sexual practices, dress or recreation habits which some consumers consider non-mainstream. Sites and apps may not be pornographic but include content that is sexual in nature (i.e., a website about nudists).

Brand Suitability

80022004

Celebrity Gossip

Rumor, innuendo or sensational reports about celebrities. Celebrity gossip has a more salacious tone than celebrity news, which falls under the Entertainment category.

Segment Type

Segment ID

Segment Name

Description

Brand Suitability

80522007

Official Apps with rating < 4.5 Stars (avoidance targeting)

Official Apps with rating < 4.5 Stars (avoidance targeting)

Brand Suitability

80522006

Official Apps with rating < 4 Stars (avoidance targeting)

Official Apps with rating < 4 Stars (avoidance targeting)

Brand Suitability

80522005

Official Apps with rating < 3.5 Stars (avoidance targeting)

Official Apps with rating < 3.5 Stars (avoidance targeting)

Brand Suitability

80522004

Official Apps with rating < 3 Stars (avoidance targeting)

Official Apps with rating < 3 Stars (avoidance targeting)

Brand Suitability

80522003

Official Apps with rating < 2.5 Stars (avoidance targeting)

Official Apps with rating < 2.5 Stars (avoidance targeting)

Brand Suitability

80522002

Official Apps with rating < 2 Stars (avoidance targeting)

Official Apps with rating < 2 Stars (avoidance targeting)

Brand Suitability

80522001

Official Apps with rating < 1.5 Stars (avoidance targeting)

Official Apps with rating < 1.5 Stars (avoidance targeting)

Brand Suitability

80510000

Apps with Unrated / Unknown Age Rating (avoidance targeting)

Apps with Unrated / Unknown Age Rating (avoidance targeting)

Brand Suitability

80520000

Apps with Insufficient User Ratings (<100 Lifetime) (avoidance targeting)

Apps with Insufficient User Ratings (<100 Lifetime) (avoidance targeting)

Brand Suitability

80512002

Apps rated for Tweens (9+)

Apps rated for Tweens (9+)

Brand Suitability

80512003

Apps rated for Teens (12+)

Apps rated for Teens (12+)

Brand Suitability

80512004

Apps rated for Mature (17+)

Apps rated for Mature (17+)

Brand Suitability

80512001

Apps rated for Everyone (4+)

Apps rated for Everyone (4+)

Brand Suitability

80512005

Apps rated for Adults Only (18+)

Apps rated for Adults Only (18+)

Segment Type

Segment ID

Segment Name

Description

Brand Safety Standard

80013001

Aggregated: All Severe Content

This tier groups together the avoidance categories most explicit and commonly used by DV advertiser clients within their brand suitability profile.

Brand Safety Standard

80312001

Adult & Sexual - High Risk

Content that involves adult and sexual topics that may be inappropriate for children, including: content containing sexual themes, sexually suggestive images, nudity, and pornography.
This segment includes: pornography and depiction of sexual acts and nudity; graphic description of sexual acts; discussion of adult themes and sexual acts in user-generated and/or unmoderated content; irresponsible treatment of sexual harassment or sex crimes.

Brand Safety Standard

80312013

Alcohol - High Risk

Content that facilitates or discusses the consumption of alcohol including: promotion or irresponsible treatment of underage drinking, binge drinking, alcoholism, drunk driving, illegal sale/production of alcohol; discussion of alcohol in user-generated content and/or unmoderated content.

Brand Safety Standard

80312008

Aviation Disasters - High Risk

Content about catastrophic events involving aviation. This includes both accidental and intentional acts, such as hijackings and other attacks, as well as runway accidents or events that lead to downed crafts.
This segment includes: irresponsible treatment of aviation disaster events (e.g., jokes about crashes); discussion of aviation disasters in user-generated content and/or unmoderated content.

Brand Safety Standard

80312006

Crime - High Risk

Content about actions that are illegal or harmful to the general public, and generally forbidden by law (not specific to a jurisdiction). This includes actual criminal actions, as well as allegations. Financial and/or political crimes are not included within the category.
This segment includes: promotion or irresponsible treatment of crime; discussions of violent, serious crime in user-generated and/or unmoderated content; guides and instructions on performing crimes.

Brand Safety Standard

80312022

Death & Injuries - High Risk

Content which discusses or depicts all manners of death, severe injury, and medical emergencies.
The overall category includes content related to specific instances of death and severe injury, as well as general discussion of these topics.
This segment includes: explicit, graphic depiction of instances of death and severe injury; discussion of death and injury in user-generated and/or unmoderated content; irresponsible treatment of instances of death and injury.

Brand Safety Standard

80312002

Drug Abuse - High Risk

Content about drug use, including use of illegal drugs and abuse of prescription/OTC drugs. This includes content about drugs, related paraphernalia, and acts performed under the influence of drugs.
This segment includes: discussion of illegal drugs in user-generated and/or unmoderated content; glorification or irresponsible treatment of drugs; guides and explainers on how to use/acquire illegal drugs.

Brand Safety Standard

80012021

Extreme & Graphic

Content which includes extreme or highly graphic treatment of sensitive topic areas. This includes, but is not limited to, the following content: explicit depictions of sexual acts, highly graphic depiction of violence or harm, promotion of illegal activity, facilitation of purchase/consumption of illegal drugs, hate speech, promotion of terrorism, facilitation of underage consumption of tobacco or alcohol.

Brand Safety Standard

80312004

Hate Speech & Cyberbullying - High Risk

Content that is related to biased, derogatory, or offensive actions towards any individuals or groups. Content that may incite violence against individuals or groups within a protected class is also within the category. Note: The overall category is not limited to instances of harmful language or behavior, it also includes content about such language or behavior, such as news coverage about a hate crime or cyberbullying, as well as content about groups that are associated with such activities.
This segment includes: content that includes hate speech or derogatory terms in a demeaning, harmful manner; discussion of hate crimes, hate groups, hate speech, discrimination, and cyberbullying in user-generated and/or unmoderated content; content that promotes or glorifies hate groups; content that provides information on how to commit cyberbullying or hate crimes.

Brand Safety Standard

80312009

Human-made Disasters - High Risk

Content about human-made disaster events that are technological, sociological, or environmental with a human cause. Some topics include war, genocide, and industrial accidents.
This segment includes: promotion or irresponsible treatment of human-made disaster; discussion of human-made disasters in user-generated and/or unmoderated content.

Brand Safety Standard

80012007

Incentivized/Malware/Clutter

Content associated with malicious online practices such as malware, viruses, spam, adware, ad clutter and incentivized traffic.

Brand Safety Standard

80012020

Inflammatory Politics & News

News and political content associated with or exhibiting inflammatory points of view; potentially fake, unreliable or unsubstantiated information; or significant political intolerance, hateful or threatening rhetoric, or other significantly controversial elements.

Brand Safety Standard

80312010

Natural Disasters - High Risk

Content about natural disasters, which are primarily earth- or disease-related harmful events. Some topics include wildfires, famine, epidemics and pandemics. Note: Only content about the negative aspects of COVID-19 included.
This segment includes: irresponsible treatment of natural disaster events; discussion of natural disasters in user-generated and/or unmoderated content.

Brand Safety Standard

80012008

Piracy/Copyright Infringement

Sites and apps, presently or historically, associated with access to copyrighted material (movies, music, books, etc.) without appropriate controls, licensing, or permission via methods including, but not limited to, streaming, downloads, peer-to-peer and search. The Copyright Infringement category does not in any way characterize the site or app itself as being directly or indirectly engaged in illegal behavior. As used in this category definition, the term Copyright Infringement does not represent legal language as defined in various laws, statutes and ordinances or as conventionally used in courts or other legal proceedings, but rather a custom definition strictly for advertising classification purposes.

Brand Safety Standard

80312005

Profanity - High Risk

Content that contains or is about language considered vulgar, obscene, or inappropriate and content about the usage of profanity.
This segment includes: any usage of obscene, vulgar, or profane terms in user generated and/or unmoderated content; content that contains gratuitous or glamorized usage of obscene, vulgar or profane terms.

Brand Safety Standard

80312011

Terrorism - High Risk

Content related to acts of terrorism, terrorist attacks, terrorist organizations, and facilitation of terrorism.
This segment includes: promotion or irresponsible treatment of terrorism; content that provides information on how to commit acts of terrorism or join terrorist organizations; discussion of terrorism in user-generated and/or umoderated content.

Brand Safety Standard

80312014

Tobacco & eCigarettes - High Risk

Content about tobacco and tobacco products, such as cigarettes, cigars, pipes, smokeless tobacco, and tobacco smoking simulators such as e-cigarettes. This includes any aspects of this topic, including health, business, politics and lifestyle.
This segment includes: discussion of how to use, make, purchase tobacco and e-cigarettes; promotion or irresponsible content about smoking; discussion of tobacco and e-cigarettes in user-generated and/or unmoderated content.

Brand Safety Standard

80312012

Vehicle Disasters - High Risk

Content related to vehicle disasters that are accidentally or intentionally-caused. This includes sea and land vehicles, such as boats, buses, cars, and trains.
This segment includes: irresponsible treatment of vehicle disaster events; discussion of vehicle disasters in user-generated and/or unmoderated content.

Brand Safety Standard

80312003

Violence - High Risk

Content related to acts of physical harm and weapons that cause physical harm. The category includes content related to both legal and illegal violent subjects, such as: violent sports, firearms, shootings, violent crime, animal cruelty, and more.
This segment includes: promotion or irresponsible treatment of violence and weapons; the offer of weapons for sale or guidance on where/how to purchase weapons; discussion of violence and weapons in user-generated and/or unmoderated content.

Brand Safety Standard

80022001

Ad Server

Technology for serving ads online. Sites and apps to which this category is assigned rarely contain content.

Brand Safety Standard

80222001

Adult & Sexual - High & Medium Risk

Content that involves adult and sexual topics that may be inappropriate for children, including: content containing sexual themes, sexually suggestive images, nudity, and pornography.
In addition to High Risk content this segment also includes: discussion of mature themes and sexual acts in news, dramatic depictions, or entertainment content; depiction of individuals in lingerie and/or sexually suggestive poses.

Brand Safety Standard

80222013

Alcohol - High & Medium Risk

Content that facilitates or discusses the consumption of alcohol.
In addition to High Risk content this segment also includes discussion of alcoholism, underage drinking, alcohol-related death/crime, drunk driving, or drinking culture in news, dramatic depictions, or entertainment content, cocktail or alcoholic beverage recipes.

Brand Safety Standard

80222008

Aviation Disasters - High & Medium Risk

Content about catastrophic events involving aviation. This includes both accidental and intentional acts, such as hijackings and other attacks, as well as runway accidents or events that lead to downed crafts.
In addition to High Risk content this segment also includes: discussion of aviation disasters in educational and informational or scientific and academic content.

Brand Safety Standard

80222006

Crime - High & Medium Risk

Content about actions that are illegal or harmful to the general public, and generally forbidden by law (not specific to a jurisdiction). This includes actual criminal actions, as well as allegations. Financial and/or political crimes are not included within the category.
In addition to High Risk content this segment also includes: discussion about crime prevention or recovery in educational and informational content; discussion of crime or criminals in scientific and academic content.

Brand Safety Standard

80222022

Death & Injuries - High & Medium Risk

Content which discusses or depicts all manners of death, severe injury, and medical emergencies.
The overall category includes content related to specific instances of death and severe injury, as well as general discussion of these topics.
In addition to High Risk content this segment also includes: discussion of death and injury in news, dramatic depictions, or entertainment content.

Brand Safety Standard

80222002

Drug Abuse - High & Medium Risk

Content about drug use, including use of illegal drugs and abuse of prescription/OTC drugs. This includes content about drugs, related paraphernalia, and acts performed under the influence of drugs.
In addition to High Risk content this segment also includes: discussion of illegal drugs and drug abuse in news, dramatic depiction, and entertainment content.

Brand Safety Standard

80222004

Hate Speech & Cyberbullying - High & Medium Risk

Content that is related to biased, derogatory, or offensive actions towards any individuals or groups. Content that may incite violence against individuals or groups within a protected class is also within the category. Note: The overall category is not limited to instances of harmful language or behavior, it also includes content about such language or behavior, such as news coverage about a hate crime or cyberbullying, as well as content about groups that are associated with such activities.
In addition to High Risk content this segment also includes: discussion of hate speech, hate crimes, hate groups, discrimination, and cyberbullying in news, dramatic depiction, and entertainment content.

Brand Safety Standard

80222009

Human-made Disasters - High & Medium Risk

Content about human-made disaster events that are technological, sociological, or environmental with a human cause. Some topics include war, genocide, and industrial accidents.
In addition to High Risk content this segment also includes: discussion of human-made disasters in news, dramatic depiction, and entertainment content.

Brand Safety Standard

80222010

Natural Disasters - High & Medium Risk

Content about natural disasters, which are primarily earth- or disease-related harmful events. Some topics include wildfires, famine, epidemics and pandemics. Note: Only content about the negative aspects of COVID-19 included.
In addition to High Risk content this segment also includes: discussion of natural disaster in news, dramatic depiction, or entertainment content.

Brand Safety Standard

80022019

Negative News: Pharmaceutical

Negative content about pharmaceuticals, drug companies and prescription medication. Content ranges from product recalls and lawsuits to high cost of medical treatment, high drug prices, drug shortages as well as prescription-drug overdoses, abuse and side effects. Designed to help pharmaceutical companies avoid stories, articles, or pages that potentially may harm their brand or cause people to perceive them in a bad light.

Brand Safety Standard

80022006

Occult

Content about secret or hidden knowledge, including cults, supernatural forces, mythology, occult lore, vampires, witchcraft, mysterious symbols or rituals. Also includes horoscopes.

Brand Safety Standard

80222005

Profanity - High & Medium Risk

Content that contains or is about language considered vulgar, obscene, or inappropriate and content about the usage of profanity.
In addition to High Risk content this segment also includes: content that includes multiple obscene, vulgar, profane terms, but not gratuitous of glamorized; dramatic depiction content with profanity; dictionary or thesaurus entries for obscene, vulgar, or profane terms.

Brand Safety Standard

80222011

Terrorism - High & Medium Risk

Content related to acts of terrorism, terrorist attacks, terrorist organizations, and facilitation of terrorism.
In addition to High Risk content this segment also includes: discussion of terrorism in news, dramatic depiction, and entertainment content.

Brand Safety Standard

80222014

Tobacco & eCigarettes - High & Medium Risk

Content about tobacco and tobacco products, such as cigarettes, cigars, pipes, smokeless tobacco, and tobacco smoking simulators such as e-cigarettes. This includes any aspects of this topic, including health, business, politics and lifestyle.
In addition to High Risk content this segment also includes: discussion of tobacco and e-cigarettes in news, dramatic depiction, and entertainment content.

Brand Safety Standard

80022018

Unmoderated UGC: Forums, Images & Video

User Generated Content. This category applies specifically to online forums where users communicate directly with each other.

Brand Safety Standard

80222012

Vehicle Disasters - High & Medium Risk

Content related to vehicle disasters that are accidentally or intentionally-caused. This includes sea and land vehicles, such as boats, buses, cars, and trains.
In addition to High Risk content this segment also includes: discussion of vehicle disasters in news, dramatic depiction, and entertainment content.

Brand Safety Standard

80222003

Violence - High & Medium Risk

Content related to acts of physical harm and weapons that cause physical harm. The category includes content related to both legal and illegal violent subjects, such as: violent sports, firearms, shootings, violent crime, animal cruelty, and more.
In addition to High Risk content this segment also includes: discussion of violence and weapons in news, dramatic depiction and entertainment content.

Brand Safety High

80122001

Adult & Sexual - High, Medium & Low Risk

Content that involves adult and sexual topics that may be inappropriate for children, including: content containing sexual themes, sexually suggestive images, nudity, and pornography.
In addition to High Risk and Medium Risk content this segment also includes: mature themes discussed in educational and informational or scientific and academic content; depiction of individuals in swimsuits without being overtly sexual.

Brand Safety High

80122013

Alcohol - High, Medium & Low Risk

Content that facilitates or discusses the consumption of alcohol.
In addition to High Risk & Medium Risk content this segment also includes discussion of alcohol regulations and/or laws; food recipes that contain alcohol as an ingredient (e.g. penne alla vodka); discussion of responsible consumption of alcohol, hangover/excessive drinking remedies, and/or alcohol-related illness/medical conditions in educational and informational content; discussion of alcohol and related topics in scientific and academic content.

Brand Safety High

80122008

Aviation Disasters - High, Medium & Low Risk

Content about catastrophic events involving aviation. This includes both accidental and intentional acts, such as hijackings and other attacks, as well as runway accidents or events that lead to downed crafts.
In addition to High Risk and Medium Risk content this segment also includes: discussion of aviation disasters in news, dramatic depiction, or entertainment content.

Brand Safety High

80122006

Crime - High, Medium & Low Risk

Content about actions that are illegal or harmful to the general public, and generally forbidden by law (not specific to a jurisdiction). This includes actual criminal actions, as well as allegations. Financial and/or political crimes are not included within the category.
In addition to High Risk and Medium Risk content this segment also includes: discussion of minor, non-violent crime (e.g. trespassing) in user-generated or unmoderated content; discussion of crime in news, dramatic depiction, or entertainment content.

Brand Safety High

80122022

Death & Injuries - High, Medium & Low Risk

Content which discusses or depicts all manners of death, severe injury, and medical emergencies.
The overall category includes content related to specific instances of death and severe injury, as well as general discussion of these topics.
In addition to High Risk and Medium Risk content this segment also includes: death and injury discussed in education and informational or scientific and academic content; content about recovery and treatment of severe injury; content related to bereavement.

Brand Safety High

80122002

Drug Abuse - High, Medium & Low Risk

Content about drug use, including use of illegal drugs and abuse of prescription/OTC drugs. This includes content about drugs, related paraphernalia, and acts performed under the influence of drugs.
In addition to High Risk and Medium Risk content this segment also includes: discussion of the effects of drugs or drug recovery in educational and informational or scientific and academic content.

Brand Safety High

80122004

Hate Speech & Cyberbullying - High, Medium & Low Risk

Content that is related to biased, derogatory, or offensive actions towards any individuals or groups. Content that may incite violence against individuals or groups within a protected class is also within the category. Note: The overall category is not limited to instances of harmful language or behavior, it also includes content about such language or behavior, such as news coverage about a hate crime or cyberbullying, as well as content about groups that are associated with such activities.
In addition to High Risk and Medium Risk content this segment also includes: analysis of hate speech, hate groups, discrimination, or cyberbullying in educational and informational or scientific and academic content; content about recovery, treatment, and legal rights of victims of hate crimes or cyberbullying.

Brand Safety High

80122009

Human-made Disasters - High, Medium & Low Risk

Content about human-made disaster events that are technological, sociological, or environmental with a human cause. Some topics include war, genocide, and industrial accidents.
In addition to High Risk and Medium Risk content this segment also includes: discussion of human-made disaster in educational and informational or scientific and academic content.

Brand Safety High

80122010

Natural Disasters - High, Medium & Low Risk

Content about natural disasters, which are primarily earth- or disease-related harmful events. Some topics include wildfires, famine, epidemics and pandemics. Note: Only content about the negative aspects of COVID-19 included.
In addition to High Risk and Medium Risk content this segment also includes: discussion of natural disasters in educational and informational or scientific and academic content.

Brand Safety High

80122005

Profanity - High, Medium & Low Risk

Content that contains or is about language considered vulgar, obscene, or inappropriate and content about the usage of profanity.
In addition to High Risk and Medium Risk content this segment also includes: educational and academic content that discusses profanity, but does not include multiple profanity terms; news and entertainment content that discusses profanity, but does not include multiple profanity terms.

Brand Safety High

80122011

Terrorism - High, Medium & Low Risk

Content related to acts of terrorism, terrorist attacks, terrorist organizations, and facilitation of terrorism.
In addition to High Risk and Medium Risk content this segment also includes: discussion of terrorism in educational and informational or scientific and academic content.

Brand Safety High

80122014

Tobacco & eCigarettes - High, Medium & Low Risk

Content about tobacco and tobacco products, such as cigarettes, cigars, pipes, smokeless tobacco, and tobacco smoking simulators such as e-cigarettes. This includes any aspects of this topic, including health, business, politics and lifestyle.
In addition to High Risk and Medium Risk content this segment also includes: discussion of tobacco and e-cigarettes in educational and informational or scientific and academic content.

Brand Safety High

80122012

Vehicle Disasters - High, Medium & Low Risk

Content related to vehicle disasters that are accidentally or intentionally-caused. This includes sea and land vehicles, such as boats, buses, cars, and trains.
In addition to High Risk and Medium Risk content this segment also includes: discussion of vehicle disasters in educational and informational or scientific and academic content.

Brand Safety High

80122003

Violence - High, Medium & Low Risk

Content related to acts of physical harm and weapons that cause physical harm. The category includes content related to both legal and illegal violent subjects, such as: violent sports, firearms, shootings, violent crime, animal cruelty, and more.
In addition to High Risk and Medium Risk content this segment also includes: content related to violence recovery or violence mitigation in educational and informational content; discussion of violence in scientific and academic content.