Click on the respective provider to jump to the taxonomy - IAS or DoubleVerify.
IAS Brand Suitability Taxonomy
Below is the list of IAS Brand Suitability segments available for targeting in Teads Ad Manager.
To exclude a segment, copy and paste the segment ID into Teads Ad Manager campaign > Brand Safety > Brand Suitability section as explained here.
Segment Type | Segment ID | Segment Name | Description |
Topical | 1500195 | Infectious Diseases & Outbreaks - Negative Sentiment | Exclude content relating to Infectious Diseases, Epidemics and Outbreaks (e.g. Coronavirus, Zika, Norovirus) when associated with a negative sentiment as rated by the IAS semantic intelligence engine. |
Topical | 1500078 | Infectious Diseases & Outbreaks | Exclude content relating to Infectious Diseases, Epidemics and Outbreaks (e.g. Coronavirus, Zika, Norovirus) as rated by the IAS semantic intelligence engine. |
Topical | 1500671 | Protests & Demonstrations | Exclude content relating to protests, demonstrations, brutality and riots as rated by the IAS semantic intelligence engine. |
Topical | 1500672 | Protests & Demonstrations - Negative Emotions | Exclude content relating to protests, demonstrations, brutality and riots that elicit negative feelings, such as fear, sadness, horror, and suffering as rated by the IAS semantic intelligence engine. |
Topical | 1500693 | Cyber Security | Exclude content relating to negative news or sentiment around cyber security such as hacking, web privacy issues, and data leaks as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1500691 | Natural Disasters | Exclude content relating to negative news or sentiment around disasters such as hurricanes, tropical storms, and the aftermath of such catastrophes such as structural collapses and transit disasters as rated by the IAS semantic intelligence engine. |
Topical | 1500690 | Corporate Culture & Labor Relations | Exclude content relating to negative news or sentiment around corporate culture, corporate finances, lawsuits, litigation, arbitration, antitrust laws, workplace discrimination and harassment, pay inequality, layoffs, unemployment, union conflicts, workplace strikes, poverty wages and workplace scandals as rated by the IAS semantic intelligence engine. |
Topical | 1500692 | Sensitive Social Issues | Exclude content relating to negative news or sentiment around sensitive social issues such as immigration, abortion, euthanasia, vaccines, and other inflammatory content as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1500860 | Japan Emperor | Exclude content relating to the Emperor of Japan as rated by the IAS semantic intelligence engine. |
Topical | 1500902 | Politics | Exclude all content relating to politics as rated by the IAS semantic intelligence engine. Note: This segment will likely cause block rate to increase if buying across news sites. |
Topical | 1500903 | Politics - Negative Content | Exclude content relating to politics that elicit negative feelings such as violence, anger, hatred, disgust, shame, and fear as rated by the IAS semantic intelligence engine. Note: This segment will likely cause block rate to increase if buying across news sites. |
Topical | 1505819 | Discrimination Avoidance | Exclude negative content related to racism, discrimination and offensive language against sexual identity and orientation, immigrants, disabilities, racial, ethnic, gender and religious minorities, and workplace discrimination as rated by the IAS semantic intelligence engine (e.g.: hate and religious crimes; anti-LGBTQ+ rights, adoption, marriage; mobbing, pay gap, pregnancy, ableism). |
Topical | 1506278 | Pollution | Exclude content relating to pollution, including climate change and global warming as rated by the IAS semantic intelligence engine. |
Topical | 1506279 | Pollution - Negative Sentiment | Exclude content relating to pollution, including climate change and global warming, when associated with a negative sentiment as rated by the IAS semantic intelligence engine. |
Topical | 1506447 | Thai Monarchy | Exclude all content around the Thai Monarchy as rated by the IAS semantic intelligence engine. Note: Only supported in Thai language. |
Topical | 1506453 | Olympics | Exclude content relating to negativity about the Olympics and Paralympics as rated by the IAS semantic intelligence engine. |
Topical | 1507473 | Pop Culture | Exclude all content relating to pop culture/celebrities, celebrity deaths, and celebrity scandals as rated by the IAS semantic intelligence engine. |
Topical | 1506436 | Pop Culture - Negative Content | Exclude content relating to negativity about pop culture/celebrities, celebrity deaths, and celebrity scandals as rated by the IAS semantic intelligence engine. |
Topical | 1507358 | Smoking | Exclude content relating to smoking, smoking addiction, and smoking cessation as rated by the IAS semantic intelligence engine. |
Topical | 1507394 | Animal Cruelty | Excludes content relating to negative news or sentiment around animal welfare, including crime, violence, abuse, or experimentation against animals and pets, as rated by the IAS semantic intelligence engine. |
Topical | 1507589 | Conspiracy Theories | Exclude all content relating to conspiracy theories, debunking conspiracies, and content about people involved in or who believe in conspiracies as rated by the IAS semantic intelligence engine. Note: IAS does not define what is fact or fiction. This segment will exclude all content that mentions any type of conspiracy theory, regardless of publication source. |
Topical | 1507610 | Dating | Exclude all content relating to dating and dating sites as rated by the IAS semantic intelligence engine. |
Topical | 1507653 | Death, Injury or Military Conflict | Exclude all content relating to death, injury or military conflict as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. **This segment will likely cause block rate to increase if buying across news sites.** |
Topical | 1507654 | Crime | Exclude all content relating to crime & harmful acts to individuals and society, including human rights violations, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. **This segment will likely cause block rate to increase if buying across news sites.** |
Topical | 1507655 | Sexual Content | Exclude all content relating to sex, sexuality, pornography, and adult content as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507657 | Arms & Ammunition | Exclude all content relating to weaponry as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507658 | Obscenities | Exclude all content relating to obscenities as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507659 | Online Piracy | Exclude all content relating to illegal downloads, illegal streaming, and copyright infringement as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507660 | Terrorism | Exclude all content relating terrorism as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507661 | Incitement of Hatred | Exclude all content relating to the incitement of hatred, including hate speech, bullying, racism, bigotry, and more, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507663 | Illegal and Recreational Drugs | Exclude all content relating to illegal and recreational drugs, including, but not limited to, alcohol, tobacco, e-cigarette, and cannabis regardless of the context, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. |
Topical | 1507080 | JICDAQ Brand Safety Japan Specific | Exclude all content relating to brand risk as defined by the Japan Joint Industry Committee for Digital Advertising Quality (JICDAQ). This segment should only be used on Japanese Ad inventory. |
Topical | 1508646 | British Royal Family | Exclude all content realting to negative news or sentiment around the British royal family as rated by the IAS semantic intelligence engine. |
Topical | 1508815 | Chinese Party Politics | Exclude all content relating to Chinese politics as rated by the IAS semantic intelligence engine when associated with negative content. |
GARM | 1508964 | Arms and Ammunition - High Risk | Exclude all content relating to gratuitous depiction of illegal sale or possession of arms and depictions of illegal arms for inappropriate uses as rated by the IAS semantic intelligence engine. |
GARM | 1508965 | Arms and Ammunition - Medium Risk | Exclude all content relating to dramatic depiction of weapon use presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508966 | Crime - High Risk | Exclude all content relating to depictions of criminal activity or human rights violations as rated by the IAS semantic intelligence engine. |
GARM | 1508967 | Crime - Medium Risk | Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508981 | Cyber Security - High Risk | Exclude all content relating to glamorization or gratuitous depiction of online piracy as rated by the IAS semantic intelligence engine. |
GARM | 1508982 | Cyber Security - Medium Risk | Exclude all content relating to dramatic depiction of spam or malware presented in the context of entertainment, breaking news, or op-ed coverage of spam or malware as rated by the IAS semantic intelligence engine. |
GARM | 1508968 | Death, Injury or Military Conflict - High Risk | Exclude all content relating to depiction of death or injury, insensitive and irresponsible treatment of military conflict, genocide, war crimes, or harm resulting in death or injury as rated by the IAS semantic intelligence engine. |
GARM | 1508970 | Death, Injury or Military Conflict - Medium Risk | Exclude all content relating to dramatic depiction of death, injury, or military conflict presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508979 | Illegal and Recreational Drugs - High Risk | Exclude all content relating to glamorization or gratuitous depictions of illegal and legal drugs such as tobacco, vaping, or alcohol as rated by the IAS semantic intelligence engine. |
GARM | 1508980 | Illegal and Recreational Drugs - Medium Risk | Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol in the context of news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508975 | Incitement of Hatred - High Risk | Exclude all content relating to depiction of hateful, denigrating, or inciting content focused on race, ethnicity, gender, and more as rated by the IAS semantic intelligence engine. |
GARM | 1508976 | Incitement of Hatred - Medium Risk | Exclude all content relating to dramatic depiction of hate speech or acts presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508977 | Obscenities - High Risk | Exclude all content relating to glamorization or gratuitous depiction of profanity and obscenity as rated by the IAS semantic intelligence engine. |
GARM | 1508978 | Obscenities - Medium Risk | Exclude all content relating to dramatic depiction of profanity and obscenities presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508973 | Online Piracy - High Risk | Exclude all content relating to glamorization or gratuitous depiction of online piracy as rated by the IAS semantic intelligence engine. |
GARM | 1508974 | Online Piracy - Medium Risk | Exclude all content relating to dramatic depiction of online piracy presented in the context of news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508985 | Sensitive Social Issues - High Risk | Exclude all content relating to sensitive social issues such as immigration, abortion, and euthanasia in a negative or partisan context as rated by the IAS semantic intelligence engine. |
GARM | 1508986 | Sensitive Social Issues - Medium Risk | Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508962 | Sexual Content - High Risk | Exclude all content relating to suggestive sexual situations including full or liberal nudity, requiring adult supervision as rated by the IAS semantic intelligence engine. |
GARM | 1508963 | Sexual Content - Medium Risk | Exclude all content relating to dramatic depiction of sexual acts presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
GARM | 1508983 | Terrorism - High Risk | Exclude all content relating to depiction of terrorist actions that are disturbing, agitating or promote harmful acts to others or society as rated by the IAS semantic intelligence engine. |
GARM | 1508984 | Terrorism - Medium Risk | Exclude all content relating to dramatic depiction of terrorism presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. |
Topical | 1509531 | Anti-vaccine | Exclude all content relating to negative news or sentiment around vaccines as rated by the IAS semantic intelligence engine. |
Topical | 1509884 | Cost of Living | Exclude all content relating to negative news or sentiment around the cost of living as rated by the IAS semantic intelligence engine. |
Topical | 1509974 | Arms and Ammunition - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of weapon use presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509975 | Arms and Ammunition - Medium Risk - News | Exclude all content relating to dramatic depiction of weapon use presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509976 | Arms and Ammunition - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of weapon use presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509977 | Crime - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509978 | Crime - Medium Risk - News | Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. **This segment will likely cause block rate to increase if buying across news sites.** |
Topical | 1509979 | Crime - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of criminal activity or human rights violations presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509998 | Cyber Security - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of spam or malware presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509999 | Cyber Security - Medium Risk - News | Exclude all content relating to dramatic depiction of spam or malware presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1510000 | Cyber Security - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of spam or malware presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509980 | Death, Injury or Military Conflict - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of death, injury, or military conflict presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509981 | Death, Injury or Military Conflict - Medium Risk - News | Exclude all content relating to dramatic depiction of death, injury, or military conflict presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. **This segment will likely cause block rate to increase if buying across news sites.** |
Topical | 1509982 | Death, Injury or Military Conflict - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of death, injury, or military conflict presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509983 | Illegal and Recreational Drugs - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509984 | Illegal and Recreational Drugs - Medium Risk - News | Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509985 | Illegal and Recreational Drugs - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509986 | Incitement of Hatred - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of hate speech or acts presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509987 | Incitement of Hatred - Medium Risk - News | Exclude all content relating to dramatic depiction of hate speech or acts presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509988 | Incitement of Hatred - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of hate speech or acts presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509989 | Obscenities - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of profanity and obscenities presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509990 | Obscenities - Medium Risk - News | Exclude all content relating to dramatic depiction of profanity and obscenities presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509991 | Obscenities - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of profanity and obscenities presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509992 | Online Piracy - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of online piracy presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509993 | Online Piracy - Medium Risk - News | Exclude all content relating to dramatic depiction of online piracy presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509994 | Online Piracy - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of online piracy presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509995 | Sensitive Social Issues - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509996 | Sensitive Social Issues - Medium Risk - News | Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509997 | Sensitive Social Issues - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509971 | Sexual Content - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of sexual acts presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509972 | Sexual Content - Medium Risk - News | Exclude all content relating to dramatic depiction of sexual acts presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1509973 | Sexual Content - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of sexual acts presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1510001 | Terrorism - Medium Risk - Entertainment | Exclude all content relating to dramatic depiction of terrorism presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1510002 | Terrorism - Medium Risk - News | Exclude all content relating to dramatic depiction of terrorism presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Topical | 1510003 | Terrorism - Medium Risk - Video Gaming | Exclude all content relating to dramatic depiction of terrorism presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. |
Vertical | 1506621 | Agriculture & Farming | Excludes content relating to negative news or sentiment around agriculture, farming, land and farms, and farmers as rated by the IAS semantic intelligence engine. |
Vertical | 1500079 | Auto | Exclude content relating to road accidents, auto recalls, drunk driving and negative news on the automotive sector as rated by the IAS semantic intelligence engine. |
Vertical | 1500080 | Baby Products | Exclude content relating to child trafficking, children’s rights and negative news around infants, toddlers, or children as rated by the IAS semantic intelligence engine. |
Vertical | 1500096 | Baby Proucts - Baby Care | Exclude content relating to negative news or sentiment around infants, toddlers, or children as rated by the IAS semantic intelligence engine. |
Vertical | 1500097 | Baby Products - Baby Food | Exclude content relating to negative news or sentiment around baby food or food products for toddlers and children as rated by the IAS semantic intelligence engine. |
Vertical | 1500081 | Consumer Electronics | Exclude content relating to negative news or sentiment around consumer electronics as rated by the IAS semantic intelligence engine. |
Vertical | 1500098 | Consumer Electronics - Gaming Consoles | Exclude content relating to negative news or sentiment around gaming consoles as rated by the IAS semantic intelligence engine. |
Vertical | 1500099 | Consumer Electronics - Laptop, Desktop, PC | Exclude content relating to negative news or sentiment around laptops and desktops as rated by the IAS semantic intelligence engine. |
Vertical | 1500100 | Consumer Electronics - Smartphone, Tablet | Exclude content relating to negative news or sentiment around smartphones and tablets as rated by the IAS semantic intelligence engine. |
Vertical | 1500101 | Consumer Electronics - TV, Smart TV | Exclude content relating to negative news or sentiment around TVs and Smart TVs as rated by the IAS semantic intelligence engine. |
Vertical | 1500102 | Consumer Electronics - Wearables | Exclude content relating to negative news or sentiment around wearables technology as rated by the IAS semantic intelligence engine. |
Vertical | 1500103 | Consumer Electronics - Appliances | Exclude content relating to negative news or sentiment around appliances and home and garden supplies as rated by the IAS semantic intelligence engine. |
Vertical | 1507355 | Education | Exclude content relating to negativity about education and educational institution activities such as fraternity hazing as rated by the IAS semantic intelligence engine. This segment avoids pages about alcoholism, drug abuse, crime, terrorism, negative impacts on mental health and more. |
Vertical | 1506280 | Energy | Excludes content relating to negative news or sentiment around different energy sectors, environmental disasters, and nuclear disasters as rated by the IAS semantic intelligence engine. |
Vertical | 1506282 | Energy - Nuclear Energy | Excludes content relating to negative news or sentiment around nuclear energy, nuclear accidents, and nuclear weapons as rated by the IAS semantic intelligence engine. |
Vertical | 1506283 | Energy - Green Energy | Excludes content relating to negative news or sentiment around green energy such as wind, solar, and biofuel as rated by the IAS semantic intelligence engine. |
Vertical | 1506284 | Energy - Natural Gas | Excludes content relating to negative news or sentiment around natural gas, gas leaks, and gas explosions as rated by the IAS semantic intelligence engine. |
Vertical | 1506285 | Energy - Oil | Excludes content relating to negative news or sentiment around oil, oil spills, and oil production as rated by the IAS semantic intelligence engine. |
Vertical | 1506286 | Energy - Coal | Excludes content relating to negative news or sentiment around natural coal, coal mining, and coal pollution as rated by the IAS semantic intelligence engine. |
Vertical | 1506287 | Energy - Electricity | Excludes content relating to negative news or sentiment around electricity, blackouts and outages as rated by the IAS semantic intelligence engine. |
Vertical | 1500082 | Entertainment | Exclude content relating to negative news or sentiment around events, and attractions as rated by the IAS semantic intelligence engine. |
Vertical | 1500104 | Entertainment - Music Events | Exclude content relating to negative news or sentiment around concert and music events as rated by the IAS semantic intelligence engine. |
Vertical | 1500105 | Entertainment - Pay-per-view Services | Exclude content relating to negative news or sentiment around pay-per-view events as rated by the IAS semantic intelligence engine. |
Vertical | 1500106 | Entertainment - Sports Events | Exclude content relating to negative news or sentiment around sports and sporting events as rated by the IAS semantic intelligence engine. |
Vertical | 1500107 | Entertainment - Theatre Events | Exclude content relating to negative news or sentiment around theater and theater venues and events as rated by the IAS semantic intelligence engine. |
Vertical | 1500083 | Fashion | Exclude content relating to negative news or sentiment around style and the fashion industry as rated by the IAS semantic intelligence engine. |
Vertical | 1500108 | Fasion - Kid's Apparel | Exclude content relating to negative news or sentiment around children's clothing as rated by the IAS semantic intelligence engine. |
Vertical | 1500111 | Fashion - Luxury | Exclude content relating to negative news or sentiment around luxury cars, luxury homes and luxury goods as rated by the IAS semantic intelligence engine. |
Vertical | 1500109 | Fashion - Men's Fashion | Exclude content relating to negative news or sentiment around men's fashion as rated by the IAS semantic intelligence engine. |
Vertical | 1500110 | Fashion - Women's Fashion | Exclude content relating to negative news or sentiment around women's fashion as rated by the IAS semantic intelligence engine. |
Vertical | 1500084 | Finance | Exclude content relating to negative news or sentiment around economy and personal finance as rated by the IAS semantic intelligence engine. |
Vertical | 1500113 | Finance - Bank Account, Business | Exclude content relating to negative news or sentiment around consumer and industrial branking as rated by the IAS semantic intelligence engine. |
Vertical | 1500114 | Finance - Bank Account, Family | Exclude content relating to negative news or sentiment around family and consumer banking as rated by the IAS semantic intelligence engine. |
Vertical | 1500112 | Finance - Banking | Exclude content relating to negative news or sentiment around the banking industry as rated by the IAS semantic intelligence engine. |
Vertical | 1500115 | Finance - Credit Cards | Exclude content relating to negative news or sentiment around credit cards and cashless transactions as rated by the IAS semantic intelligence engine. |
Vertical | 1500116 | Finance - Loans & Mortgages | Exclude content relating to negative news or sentiment around loans and mortgages as rated by the IAS semantic intelligence engine. |
Vertical | 1500117 | Finance - Personal/Family Investing | Exclude content relating to negative news or sentiment around personal investing as rated by the IAS semantic intelligence engine. |
Vertical | 1500085 | Food and Beverage | Exclude content relating to eating disorders, food allergies, alcoholism and negative news around food and drink as rated by the IAS semantic intelligence engine. |
Vertical | 1500118 | Food and Beverage - Beer | Exclude content relating to negative news or sentiment around beer as rated by the IAS semantic intelligence engine. |
Vertical | 1500119 | Food and Beverage - Biscuits, Cereals | Exclude content relating to negative news or sentiment around breakfast foods as rated by the IAS semantic intelligence engine. |
Vertical | 1500120 | Food and Beverage - Gourmet | Exclude content relating to negative news or sentiment around gourmet food/restaurants as rated by the IAS semantic intelligence engine. |
Vertical | 1500121 | Food and Beverage - Healthy Food | Exclude content relating to negative news or sentiment around healthy food as rated by the IAS semantic intelligence engine. |
Vertical | 1500122 | Food and Beverage - Ready-to-eat Meals | Exclude content relating to negative news or sentiment around ready-to-eat meals as rated by the IAS semantic intelligence engine. |
Vertical | 1500123 | Food and Beverage - Salty Snacks | Exclude content relating to negative news or sentiment around salty snacks as rated by the IAS semantic intelligence engine. |
Vertical | 1500124 | Food and Beverage - Soft Drinks | Exclude content relating to negative news or sentiment around soft drinks or sodas as rated by the IAS semantic intelligence engine. |
Vertical | 1500125 | Food and Beverage - Spirits | Exclude content relating to negative news or sentiment around liquor, spirits and cocktails as rated by the IAS semantic intelligence engine. |
Vertical | 1500126 | Food and Beverage - Sweet Snacks | Exclude content relating to negative news or sentiment around desserts, sweets and baking as rated by the IAS semantic intelligence engine. |
Vertical | 1500127 | Food and Beverage - Vegan/Vegetarian | Exclude content relating to negative news or sentiment around vegan or vegetarian diets as rated by the IAS semantic intelligence engine. |
Vertical | 1500128 | Food and Beverage - Wine | Exclude content relating to negative news or sentiment around wine as rated by the IAS semantic intelligence engine. |
Vertical | 1500086 | Gambling | Exclude content relating to negative news or sentiment around casinos, gambling and the gambing industry as rated by the IAS semantic intelligence engine. |
Vertical | 1500129 | Gambling - Online Betting | Exclude content relating to negative news or sentiment around gambling and sports betting as rated by the IAS semantic intelligence engine. |
Vertical | 1500130 | Gambling - Online Gambling | Exclude content relating to negative news or sentiment around gambling and casinos as rated by the IAS semantic intelligence engine. |
Vertical | 1500087 | Games and Toys | Exclude content relating to negative news or sentiment around games and toys as rated by the IAS semantic intelligence engine. |
Vertical | 1500131 | Games and Toys - Children's Toys | Exclude content relating to negative news or sentiment around children’s toys and objects as rated by the IAS semantic intelligence engine. |
Vertical | 1500132 | Games and Toys - Video Games, Online Games | Exclude content relating to negative news or sentiment around video gaming and game consoles as rated by the IAS semantic intelligence engine. |
Vertical | 1500088 | House Care | Exclude content relating to negative news or sentiment around home and garden and household supplies as rated by the IAS semantic intelligence engine. |
Vertical | 1500133 | House Care - Cleaning Appliances | Exclude content relating to negative news or sentiment around cleaning appliances as rated by the IAS semantic intelligence engine. |
Vertical | 1500134 | House Care - Household Cleaning Products | Exclude content relating to negative news or sentiment around household products and goods as rated by the IAS semantic intelligence engine. |
Vertical | 1500135 | House Care - Washing Soap, Powder | Exclude content relating to negative news or sentiment around washing soaps and powder as rated by the IAS semantic intelligence engine. |
Vertical | 1500089 | Insurance | Exclude content relating to negative news or sentiment around the insurance industry as rated by the IAS semantic intelligence engine. |
Vertical | 1500136 | Insurance - Auto, Motor Insurance | Exclude content relating to negative news or sentiment around automotive insurance as rated by the IAS semantic intelligence engine. |
Vertical | 1500137 | Insurance - Health | Exclude content relating to negative news or sentiment around health insurance as rated by the IAS semantic intelligence engine. |
Vertical | 1500138 | Insurance - Home | Exclude content relating to negative news or sentiment around home insurance as rated by the IAS semantic intelligence engine. |
Vertical | 1506611 | Logistics & Transportation | Excludes all content relating to accidents & natural disasters and content relating to negative news or sentiment around the logistics & transportation industry as rated by the IAS semantic intelligence engine. |
Vertical | 1506612 | Logistics & Transportation - Air Freight | Excludes all content relating to air & space accidents and content relating to negative news or sentiment around air cargo as rated by the IAS semantic intelligence engine. |
Vertical | 1506613 | Logistics & Transportation - Cargo Ship | Excludes all content relating to maritime accidents and content relating to negative news or sentiment around marine cargo as rated by the IAS semantic intelligence engine. |
Vertical | 1507359 | Logistics & Transportation - Freight Train | Excludes all content relating to railway accidents and content relating to negative news or sentiment around freight trains as rated by the IAS semantic intelligence engine. |
Vertical | 1506615 | Logistics & Transportation - Road Cargo | Excludes all content relating to road accidents and content relating to negative news or sentiment around road cargo as rated by the IAS semantic intelligence engine. |
Vertical | 1500090 | Personal Care | Exclude content relating to negative news or sentiment around personal care and beauty care products as rated by the IAS semantic intelligence engine. |
Vertical | 1500139 | Personal Care - Body Care | Exclude content relating to negative news or sentiment around body care products as rated by the IAS semantic intelligence engine. |
Vertical | 1500140 | Personal Care - Hair Loss | Exclude content relating to negative news or sentiment around hair loss as rated by the IAS semantic intelligence engine. |
Vertical | 1500141 | Personal Care - Makeup | Exclude content relating to negative news or sentiment around makeup and cosmetic products as rated by the IAS semantic intelligence engine. |
Vertical | 1500142 | Personal Care - Men's Care | Exclude content relating to negative news or sentiment around cosmetics for men as rated by the IAS semantic intelligence engine. |
Vertical | 1500143 | Personal Care - Plastic Surgery | Exclude content relating to negative news or sentiment around cosmetic or reconstructive surgery as rated by the IAS semantic intelligence engine. |
Vertical | 1500144 | Personal Care - Women's Hair Styling | Exclude content relating to negative news or sentiment around hair care products as rated by the IAS semantic intelligence engine. |
Vertical | 1500091 | Pharma | Exclude content relating to drug trafficking, drug abuse and negative news around pharmaceutical medications as rated by the IAS semantic intelligence engine. |
Vertical | 1500092 | Retail | Exclude content relating to negative news or sentiment around the retail industry and shopping centers as rated by the IAS semantic intelligence engine. |
Vertical | 1500151 | Retail - Arts & Entertainment | Exclude content relating to negative news or sentiment book stores, music stores and TV stores as rated by the IAS semantic intelligence engine. |
Vertical | 1500152 | Retail - Consumer Electronics | Exclude content relating to negative news or sentiment around retail stores for consumer electronics as rated by the IAS semantic intelligence engine. |
Vertical | 1500153 | Retail - Fashion | Exclude content relating to negative news or sentiment around retail stores for fashion and clothing as rated by the IAS semantic intelligence engine. |
Vertical | 1500154 | Retail - Food | Exclude content relating to negative news or sentiment around retail stores for food and drink as rated by the IAS semantic intelligence engine. |
Vertical | 1500155 | Retail - Home & Garden | Exclude content relating to negative news or sentiment around retail stores for home and garden as rated by the IAS semantic intelligence engine. |
Vertical | 1500156 | Retail - Children's Toys & Objects | Exclude content relating to negative news or sentiment around retail stores for children’s toys and objects as rated by the IAS semantic intelligence engine. |
Vertical | 1500157 | Retail - Office Furniture & Supplies | Exclude content relating to negative news or sentiment around retail stores for office furniture as rated by the IAS semantic intelligence engine. |
Vertical | 1500158 | Retail - Pet Food | Exclude content relating to negative news or sentiment around pets by the IAS semantic intelligence engine as rated by the IAS semantic intelligence engine. |
Vertical | 1500159 | Retail - Pharmacies | Exclude content relating to negative news or sentiment around pharmacies as rated by the IAS semantic intelligence engine. |
Vertical | 1500160 | Retail - Sports Equipment | Exclude content relating to negative news or sentiment around sports equipment as rated by the IAS semantic intelligence engine. |
Vertical | 1500161 | Retail - Supermarkets & Department Stores | Exclude content relating to negative news or sentiment around supermarkets and shopping centers as rated by the IAS semantic intelligence engine. |
Vertical | 1500162 | Career Change | Exclude content relating to negative news or sentiment around careers as rated by the IAS semantic intelligence engine. |
Vertical | 1500166 | Outdoor Activities | Exclude content relating to negative news or sentiment around outdoor activities, parks, nature, traveling with kids and theme parks as rated by the IAS semantic intelligence engine. |
Vertical | 1500163 | Philanthropy | Exclude content relating to negative news or sentiment around philanthropy and charitable organizations as rated by the IAS semantic intelligence engine. |
Vertical | 1500164 | Starting a Family | Exclude content relating to negative news or sentiment around pregnancy, birth, infants and toddlers as rated by the IAS semantic intelligence engine. |
Vertical | 1500093 | Telco | Exclude content relating to negative news or sentiment around the telecommunications industry as rated by the IAS semantic intelligence engine. |
Vertical | 1500167 | Telco - Business Connectivity | Exclude content relating to negative news or sentiment around telecommunications for businesses as rated by the IAS semantic intelligence engine. |
Vertical | 1500168 | Telco - Mobile | Exclude content relating to negative news or sentiment around smartphones as rated by the IAS semantic intelligence engine. |
Vertical | 1500094 | Travel | Exclude content relating to disasters, terrorism, epidemic and negative news around travel and tourism as rated by the IAS semantic intelligence engine. |
Vertical | 1500169 | Travel - Airline Tickets | Exclude content relating to negative news or sentiment around air travel as rated by the IAS semantic intelligence engine. |
Vertical | 1500170 | Travel - Casino Vacations | Exclude content relating to negative news or sentiment around casino hotels as rated by the IAS semantic intelligence engine. |
Vertical | 1500171 | Travel - Family Holidays | Exclude content relating to negative news or sentiment around traveling with kids as rated by the IAS semantic intelligence engine. |
Vertical | 1500172 | Travel - Luxury | Exclude content relating to negative news or sentiment around luxury travel as rated by the IAS semantic intelligence engine. |
Vertical | 1500173 | Travel - Senior | Exclude content relating to negative news or sentiment around senior travels by the IAS semantic intelligence engine. |
Vertical | 1500174 | Travel - Traveling with Pets | Exclude content relating to negative news or sentiment around travelling with pets as rated by the IAS semantic intelligence engine. |
Vertical | 1500095 | Wellness & Healthy Living | Exclude content relating to eating disorders, alcoholism, food allergies and negative news around healthy living as rated by the IAS semantic intelligence engine. |
Vertical | 1500176 | Wellness & Healthy Living - Diet | Exclude content relating to eating disorders, food allergies, alcoholism and negative news around healthy cooking and eating as rated by the IAS semantic intelligence engine. |
Vertical | 1500178 | Wellness & Healthy Living - Fitness | Exclude content relating to eating disorders, alcoholism, food allergies and negative news around fitness and exercise as rated by the IAS semantic intelligence engine. |
Vertical | 1500175 | Wellness & Healthy Living - Weight Loss | Exclude content relating to eating disorders, alcoholism, food allergies and negative news around weight loss as rated by the IAS semantic intelligence engine. |
DoubleVerify Brand Suitability Taxonomy
Below is the list of DoubleVerify Brand Suitability segments available for targeting in Teads Ad Manager.
To exclude a segment, copy and paste the segment ID into Teads Ad Manager campaign > Brand Safety > Brand Suitability section as explained here.
Brand Suitability Segments (Web & App):
Segment Type | Segment ID | Segment Name | Description |
Brand Suitability | 80022015 | Negative News: Financial | Content related to negative financial news, such as the mortgage crisis, US/World financial meltdown, poor economic outlook or the recession. Allows financials to avoid content detrimental to their brand. |
Brand Suitability | 80022005 | Gambling | Content promoting gambling and betting. This includes strategic guides, bingo, sports betting and lottery or casino sites and apps. Gambling support groups are not included in this category. |
Brand Suitability | 80022003 | Cults & Survivalism | Sexual practices, dress or recreation habits which some consumers consider non-mainstream. Sites and apps may not be pornographic but include content that is sexual in nature (i.e., a website about nudists). |
Brand Suitability | 80022004 | Celebrity Gossip | Rumor, innuendo or sensational reports about celebrities. Celebrity gossip has a more salacious tone than celebrity news, which falls under the Entertainment category. |
Brand Suitability Segments (App Only):
Segment Type | Segment ID | Segment Name | Description |
Brand Suitability | 80522007 | Official Apps with rating < 4.5 Stars (avoidance targeting) | Official Apps with rating < 4.5 Stars (avoidance targeting) |
Brand Suitability | 80522006 | Official Apps with rating < 4 Stars (avoidance targeting) | Official Apps with rating < 4 Stars (avoidance targeting) |
Brand Suitability | 80522005 | Official Apps with rating < 3.5 Stars (avoidance targeting) | Official Apps with rating < 3.5 Stars (avoidance targeting) |
Brand Suitability | 80522004 | Official Apps with rating < 3 Stars (avoidance targeting) | Official Apps with rating < 3 Stars (avoidance targeting) |
Brand Suitability | 80522003 | Official Apps with rating < 2.5 Stars (avoidance targeting) | Official Apps with rating < 2.5 Stars (avoidance targeting) |
Brand Suitability | 80522002 | Official Apps with rating < 2 Stars (avoidance targeting) | Official Apps with rating < 2 Stars (avoidance targeting) |
Brand Suitability | 80522001 | Official Apps with rating < 1.5 Stars (avoidance targeting) | Official Apps with rating < 1.5 Stars (avoidance targeting) |
Brand Suitability | 80510000 | Apps with Unrated / Unknown Age Rating (avoidance targeting) | Apps with Unrated / Unknown Age Rating (avoidance targeting) |
Brand Suitability | 80520000 | Apps with Insufficient User Ratings (<100 Lifetime) (avoidance targeting) | Apps with Insufficient User Ratings (<100 Lifetime) (avoidance targeting) |
Brand Suitability | 80512002 | Apps rated for Tweens (9+) | Apps rated for Tweens (9+) |
Brand Suitability | 80512003 | Apps rated for Teens (12+) | Apps rated for Teens (12+) |
Brand Suitability | 80512004 | Apps rated for Mature (17+) | Apps rated for Mature (17+) |
Brand Suitability | 80512001 | Apps rated for Everyone (4+) | Apps rated for Everyone (4+) |
Brand Suitability | 80512005 | Apps rated for Adults Only (18+) | Apps rated for Adults Only (18+) |
Segments Covered by Brand Safety (Web & App):
Segment Type | Segment ID | Segment Name | Description |
Brand Safety Standard | 80013001 | Aggregated: All Severe Content | This tier groups together the avoidance categories most explicit and commonly used by DV advertiser clients within their brand suitability profile. |
Brand Safety Standard | 80312001 | Adult & Sexual - High Risk | Content that involves adult and sexual topics that may be inappropriate for children, including: content containing sexual themes, sexually suggestive images, nudity, and pornography. |
Brand Safety Standard | 80312013 | Alcohol - High Risk | Content that facilitates or discusses the consumption of alcohol including: promotion or irresponsible treatment of underage drinking, binge drinking, alcoholism, drunk driving, illegal sale/production of alcohol; discussion of alcohol in user-generated content and/or unmoderated content. |
Brand Safety Standard | 80312008 | Aviation Disasters - High Risk | Content about catastrophic events involving aviation. This includes both accidental and intentional acts, such as hijackings and other attacks, as well as runway accidents or events that lead to downed crafts. |
Brand Safety Standard | 80312006 | Crime - High Risk | Content about actions that are illegal or harmful to the general public, and generally forbidden by law (not specific to a jurisdiction). This includes actual criminal actions, as well as allegations. Financial and/or political crimes are not included within the category. |
Brand Safety Standard | 80312022 | Death & Injuries - High Risk | Content which discusses or depicts all manners of death, severe injury, and medical emergencies. |
Brand Safety Standard | 80312002 | Drug Abuse - High Risk | Content about drug use, including use of illegal drugs and abuse of prescription/OTC drugs. This includes content about drugs, related paraphernalia, and acts performed under the influence of drugs. |
Brand Safety Standard | 80012021 | Extreme & Graphic | Content which includes extreme or highly graphic treatment of sensitive topic areas. This includes, but is not limited to, the following content: explicit depictions of sexual acts, highly graphic depiction of violence or harm, promotion of illegal activity, facilitation of purchase/consumption of illegal drugs, hate speech, promotion of terrorism, facilitation of underage consumption of tobacco or alcohol. |
Brand Safety Standard | 80312004 | Hate Speech & Cyberbullying - High Risk | Content that is related to biased, derogatory, or offensive actions towards any individuals or groups. Content that may incite violence against individuals or groups within a protected class is also within the category. Note: The overall category is not limited to instances of harmful language or behavior, it also includes content about such language or behavior, such as news coverage about a hate crime or cyberbullying, as well as content about groups that are associated with such activities. |
Brand Safety Standard | 80312009 | Human-made Disasters - High Risk | Content about human-made disaster events that are technological, sociological, or environmental with a human cause. Some topics include war, genocide, and industrial accidents. |
Brand Safety Standard | 80012007 | Incentivized/Malware/Clutter | Content associated with malicious online practices such as malware, viruses, spam, adware, ad clutter and incentivized traffic. |
Brand Safety Standard | 80012020 | Inflammatory Politics & News | News and political content associated with or exhibiting inflammatory points of view; potentially fake, unreliable or unsubstantiated information; or significant political intolerance, hateful or threatening rhetoric, or other significantly controversial elements. |
Brand Safety Standard | 80312010 | Natural Disasters - High Risk | Content about natural disasters, which are primarily earth- or disease-related harmful events. Some topics include wildfires, famine, epidemics and pandemics. Note: Only content about the negative aspects of COVID-19 included. |
Brand Safety Standard | 80012008 | Piracy/Copyright Infringement | Sites and apps, presently or historically, associated with access to copyrighted material (movies, music, books, etc.) without appropriate controls, licensing, or permission via methods including, but not limited to, streaming, downloads, peer-to-peer and search. The Copyright Infringement category does not in any way characterize the site or app itself as being directly or indirectly engaged in illegal behavior. As used in this category definition, the term Copyright Infringement does not represent legal language as defined in various laws, statutes and ordinances or as conventionally used in courts or other legal proceedings, but rather a custom definition strictly for advertising classification purposes. |
Brand Safety Standard | 80312005 | Profanity - High Risk | Content that contains or is about language considered vulgar, obscene, or inappropriate and content about the usage of profanity. |
Brand Safety Standard | 80312011 | Terrorism - High Risk | Content related to acts of terrorism, terrorist attacks, terrorist organizations, and facilitation of terrorism. |
Brand Safety Standard | 80312014 | Tobacco & eCigarettes - High Risk | Content about tobacco and tobacco products, such as cigarettes, cigars, pipes, smokeless tobacco, and tobacco smoking simulators such as e-cigarettes. This includes any aspects of this topic, including health, business, politics and lifestyle. |
Brand Safety Standard | 80312012 | Vehicle Disasters - High Risk | Content related to vehicle disasters that are accidentally or intentionally-caused. This includes sea and land vehicles, such as boats, buses, cars, and trains. |
Brand Safety Standard | 80312003 | Violence - High Risk | Content related to acts of physical harm and weapons that cause physical harm. The category includes content related to both legal and illegal violent subjects, such as: violent sports, firearms, shootings, violent crime, animal cruelty, and more. |
Brand Safety Standard | 80022001 | Ad Server | Technology for serving ads online. Sites and apps to which this category is assigned rarely contain content. |
Brand Safety Standard | 80222001 | Adult & Sexual - High & Medium Risk | Content that involves adult and sexual topics that may be inappropriate for children, including: content containing sexual themes, sexually suggestive images, nudity, and pornography. |
Brand Safety Standard | 80222013 | Alcohol - High & Medium Risk | Content that facilitates or discusses the consumption of alcohol. |
Brand Safety Standard | 80222008 | Aviation Disasters - High & Medium Risk | Content about catastrophic events involving aviation. This includes both accidental and intentional acts, such as hijackings and other attacks, as well as runway accidents or events that lead to downed crafts. |
Brand Safety Standard | 80222006 | Crime - High & Medium Risk | Content about actions that are illegal or harmful to the general public, and generally forbidden by law (not specific to a jurisdiction). This includes actual criminal actions, as well as allegations. Financial and/or political crimes are not included within the category. |
Brand Safety Standard | 80222022 | Death & Injuries - High & Medium Risk | Content which discusses or depicts all manners of death, severe injury, and medical emergencies. |
Brand Safety Standard | 80222002 | Drug Abuse - High & Medium Risk | Content about drug use, including use of illegal drugs and abuse of prescription/OTC drugs. This includes content about drugs, related paraphernalia, and acts performed under the influence of drugs. |
Brand Safety Standard | 80222004 | Hate Speech & Cyberbullying - High & Medium Risk | Content that is related to biased, derogatory, or offensive actions towards any individuals or groups. Content that may incite violence against individuals or groups within a protected class is also within the category. Note: The overall category is not limited to instances of harmful language or behavior, it also includes content about such language or behavior, such as news coverage about a hate crime or cyberbullying, as well as content about groups that are associated with such activities. |
Brand Safety Standard | 80222009 | Human-made Disasters - High & Medium Risk | Content about human-made disaster events that are technological, sociological, or environmental with a human cause. Some topics include war, genocide, and industrial accidents. |
Brand Safety Standard | 80222010 | Natural Disasters - High & Medium Risk | Content about natural disasters, which are primarily earth- or disease-related harmful events. Some topics include wildfires, famine, epidemics and pandemics. Note: Only content about the negative aspects of COVID-19 included. |
Brand Safety Standard | 80022019 | Negative News: Pharmaceutical | Negative content about pharmaceuticals, drug companies and prescription medication. Content ranges from product recalls and lawsuits to high cost of medical treatment, high drug prices, drug shortages as well as prescription-drug overdoses, abuse and side effects. Designed to help pharmaceutical companies avoid stories, articles, or pages that potentially may harm their brand or cause people to perceive them in a bad light. |
Brand Safety Standard | 80022006 | Occult | Content about secret or hidden knowledge, including cults, supernatural forces, mythology, occult lore, vampires, witchcraft, mysterious symbols or rituals. Also includes horoscopes. |
Brand Safety Standard | 80222005 | Profanity - High & Medium Risk | Content that contains or is about language considered vulgar, obscene, or inappropriate and content about the usage of profanity. |
Brand Safety Standard | 80222011 | Terrorism - High & Medium Risk | Content related to acts of terrorism, terrorist attacks, terrorist organizations, and facilitation of terrorism. |
Brand Safety Standard | 80222014 | Tobacco & eCigarettes - High & Medium Risk | Content about tobacco and tobacco products, such as cigarettes, cigars, pipes, smokeless tobacco, and tobacco smoking simulators such as e-cigarettes. This includes any aspects of this topic, including health, business, politics and lifestyle. |
Brand Safety Standard | 80022018 | Unmoderated UGC: Forums, Images & Video | User Generated Content. This category applies specifically to online forums where users communicate directly with each other. |
Brand Safety Standard | 80222012 | Vehicle Disasters - High & Medium Risk | Content related to vehicle disasters that are accidentally or intentionally-caused. This includes sea and land vehicles, such as boats, buses, cars, and trains. |
Brand Safety Standard | 80222003 | Violence - High & Medium Risk | Content related to acts of physical harm and weapons that cause physical harm. The category includes content related to both legal and illegal violent subjects, such as: violent sports, firearms, shootings, violent crime, animal cruelty, and more. |
Brand Safety High | 80122001 | Adult & Sexual - High, Medium & Low Risk | Content that involves adult and sexual topics that may be inappropriate for children, including: content containing sexual themes, sexually suggestive images, nudity, and pornography. |
Brand Safety High | 80122013 | Alcohol - High, Medium & Low Risk | Content that facilitates or discusses the consumption of alcohol. |
Brand Safety High | 80122008 | Aviation Disasters - High, Medium & Low Risk | Content about catastrophic events involving aviation. This includes both accidental and intentional acts, such as hijackings and other attacks, as well as runway accidents or events that lead to downed crafts. |
Brand Safety High | 80122006 | Crime - High, Medium & Low Risk | Content about actions that are illegal or harmful to the general public, and generally forbidden by law (not specific to a jurisdiction). This includes actual criminal actions, as well as allegations. Financial and/or political crimes are not included within the category. |
Brand Safety High | 80122022 | Death & Injuries - High, Medium & Low Risk | Content which discusses or depicts all manners of death, severe injury, and medical emergencies. |
Brand Safety High | 80122002 | Drug Abuse - High, Medium & Low Risk | Content about drug use, including use of illegal drugs and abuse of prescription/OTC drugs. This includes content about drugs, related paraphernalia, and acts performed under the influence of drugs. |
Brand Safety High | 80122004 | Hate Speech & Cyberbullying - High, Medium & Low Risk | Content that is related to biased, derogatory, or offensive actions towards any individuals or groups. Content that may incite violence against individuals or groups within a protected class is also within the category. Note: The overall category is not limited to instances of harmful language or behavior, it also includes content about such language or behavior, such as news coverage about a hate crime or cyberbullying, as well as content about groups that are associated with such activities. |
Brand Safety High | 80122009 | Human-made Disasters - High, Medium & Low Risk | Content about human-made disaster events that are technological, sociological, or environmental with a human cause. Some topics include war, genocide, and industrial accidents. |
Brand Safety High | 80122010 | Natural Disasters - High, Medium & Low Risk | Content about natural disasters, which are primarily earth- or disease-related harmful events. Some topics include wildfires, famine, epidemics and pandemics. Note: Only content about the negative aspects of COVID-19 included. |
Brand Safety High | 80122005 | Profanity - High, Medium & Low Risk | Content that contains or is about language considered vulgar, obscene, or inappropriate and content about the usage of profanity. |
Brand Safety High | 80122011 | Terrorism - High, Medium & Low Risk | Content related to acts of terrorism, terrorist attacks, terrorist organizations, and facilitation of terrorism. |
Brand Safety High | 80122014 | Tobacco & eCigarettes - High, Medium & Low Risk | Content about tobacco and tobacco products, such as cigarettes, cigars, pipes, smokeless tobacco, and tobacco smoking simulators such as e-cigarettes. This includes any aspects of this topic, including health, business, politics and lifestyle. |
Brand Safety High | 80122012 | Vehicle Disasters - High, Medium & Low Risk | Content related to vehicle disasters that are accidentally or intentionally-caused. This includes sea and land vehicles, such as boats, buses, cars, and trains. |
Brand Safety High | 80122003 | Violence - High, Medium & Low Risk | Content related to acts of physical harm and weapons that cause physical harm. The category includes content related to both legal and illegal violent subjects, such as: violent sports, firearms, shootings, violent crime, animal cruelty, and more. |