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In TAM Traffic Acquisition campaigns, you can activate VAST/VPAID tags for Creative Editor video or viewable display formats. The creative tags can be set up using a generic VAST tag option, which automatically detects the format & size. This is useful in cases when such creatives are initially built by Teads Studio and you don't need to make any edits to the creative.

Note: Other types of VAST/VPAID tags are not supported.

  1. In campaign editor, click the Creatives button on the bottom left side to open Creative Library.

  2. Click the New Creative button.

  3. Choose the VAST Tag option.

  4. Name the creative.

  5. Optionally, you can enter an external integration code if you want to integrate with another reporting system.

  6. Paste the VAST tag URL.

  7. The creative format & size are determined automatically for Creative Editor formats and cannot be changed. Other types of VAST/VPAID tags are not supported.

  8. You can quickly check how the ad looks like using the Preview button from the ad preview.

  9. Optionally, you can set flight dates for your creatives.

  10. Optionally, you can add 3rd party tracking. For more details, refer to Third party tracking options.

  11. Click the Save button.


  • When you start from line item and add a new creative to assign, you can only add either a Video or Display VAST tag based on your line item creative category selection.

  • Once you save a creative, you can no longer change the format category (e.g. change format from video to display, or viceversa).

  • If you ever need to edit a creative to change the VAST tag URL, make sure it is from the same category (video or display) as the original.

Add a Creative Editor VAST tag:

Add an unsupported VAST tag:

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