Teads Ad Manager provides support for most popular IAB standard display banner sizes: 300x250 (MPU), 320x50, 300x50, 728x90, 300x600 px.
You can currently use Google Campaign Manager (DCM) ins tags or Sizmek script tags. The same reporting data is available as for other creatives. Teads uses the "data-dcm-click-tracker" attribute for Google DCM tags and redirect for Sizmek tags for click tracking and reporting within Teads platform.
300x250 banner creatives deliver both in inRead and banner inventory, whereas the other banner sizes only deliver in banner inventory.
Notes:
Legacy JS or IFRAME tags from DCM are not supported. For more on DCM ins tags, refer to https://support.google.com/campaignmanager/answer/6080468.
There will generally be a 20-30% reporting discrepancy where DCM is higher based on the way the impression event fires within the JS tag.
You can also directly upload a 300x250 standard IAB image using Creative Editor.
To activate a display banner Javascript tag:
In campaign editor, click the Creatives button on the bottom left side to open Creative Library.
Click the New Creative button.
Click the Javascript tag option to use a DCM ins tag or Sizmek script tag of supported size.
Name the creative. For easier tracking, include the specific banner size in the creative name.
Optionally, you can enter an external integration code if you want to integrate with another reporting system.
Paste the DCM ins tag or Sizmek script tag. You can see how the ad looks like in the preview screen.
Note:
An error is displayed if the tag is not valid. Check the following for DCM tags:
- Tag starts with <ins and ends with </ins>
- Ins tag contains class='dcmads'
- Ins tag contains style with width:300px;height:250px value (or other supported size)Optionally, you can set flight dates for your creatives.
Optionally, you can add 3rd party tracking. For more details, refer to Third party tracking options.
Click the Save button.
Add a Google DCM 300x250 ins tag:
