The campaign Creative Library is the repository of all the creatives that can be used within the campaign. The types of creatives you can use depend on the selected campaign objective.

You access the Creative Library by clicking the Creatives button on the bottom left side of the campaign editor or when assigning a creative to a line item.

Click the New Creative button to add a new creative. You have several options depending on the campaign type.

For Branding campaigns:

Note: You can also add VAST tags in bulk.

For Traffic Acquisition campaigns:

Note: It is recommended to avoid making changes to live creatives.

Note: You cannot delete creatives that went live together with the campaign. Only the newly created ones that didn't go live yet.

Note: You can only duplicate creatives built with Creative Editor. The option is disabled for tag based creatives.
1. In Creative Library, hover the creative you want to duplicate and click the More options (3 dots) button.

2. Select Duplicate from the menu.

3. A copy of the original creative is saved in a few moments with the name "copy" at the end.

4. Edit and rename the creative as needed, then assign it to a line item. Make sure to check and, if needed, update creatives details such as third party tracking or creative flight dates.

If you have many creatives in Creative Library, you can find them by name using the search field. Type part of the name and it will appear on the top of the menu:

You can click a column name to sort the list of creatives.

Also, you can filter your creatives based on several criteria:

Note: