The campaign Creative Library is the repository of all the creatives that can be used within the campaign. The types of creatives you can use depend on the selected campaign objective.
You access the Creative Library by clicking the Creatives button on the bottom left side of the campaign editor or when assigning a creative to a line item.
Click the New Creative button to add a new creative. You have several options depending on the campaign type.
For Branding campaigns:
Add a VAST tag (3rd party video, Studio video and viewable display formats, Creative Editor Social formats)
Note: You can also add VAST tags in bulk.
For Traffic Acquisition campaigns:
Add a VAST tag (Creative Editor formats only)
Note: It is recommended to avoid making changes to live creatives.
In Creative Library, hover the creative you want to edit and click the Edit button.
Make the necessary changes and save the creative.
Note: You cannot delete creatives that went live together with the campaign. Only the newly created ones that didn't go live yet.
In Creative Library, hover the creative you want to delete and click the More options (3 dots) button.
Select Delete from the menu.
Confirm deletion by clicking the Delete button.
Duplicating Creatives (Creative Editor only)
Note: You can only duplicate creatives built with Creative Editor. The option is disabled for tag based creatives.
1. In Creative Library, hover the creative you want to duplicate and click the More options (3 dots) button.
2. Select Duplicate from the menu.
3. A copy of the original creative is saved in a few moments with the name "copy" at the end.
4. Edit and rename the creative as needed, then assign it to a line item. Make sure to check and, if needed, update creatives details such as third party tracking or creative flight dates.
Search, sort and filter creatives
If you have many creatives in Creative Library, you can find them by name using the search field. Type part of the name and it will appear on the top of the menu:
You can click a column name to sort the list of creatives.
Also, you can filter your creatives based on several criteria:
Creative Family (Video, Viewable Display, Banner, Social)
Format (Video, Scroller, Carousel, Flow, etc)
Size (Landscape, Square, Vertical, Banner, Social)
Status (Assigned, Unassigned)
Filtering options depend on the specific campaign objective and creative types.
Numbers shown to the right of the filtering options represent the total number of creatives matching the filters.