Heavy Ads Intervention Introduction
Heavy Ads Interventions (HAI for short) is a Chrome/Edge browser feature that blocks ads (video or display) that use too many resources.
Ads can be affected by:
HAI network error, if they use more than 4MB of network data. This 4MB limit is calculated with the sum of all individual assets (videos, images, scripts...).
HAI CPU error, if they have CPU usage above 15-seconds in any 30-second period, or 60-seconds of in total.
This is an industry-wide measure: Heavy Ads Intervention’s thresholds apply to outstream & display ads on the open-web, from all vendors.
Teads introduced measures so that - provided your video assets are 30 seconds or less - your ads will be within acceptable weight (<4MB) and therefore safe from HAI network issues:
if you upload assets (video and images) directly onto TAM Creative Editor, the creative will be automatically optimised for HAI;
if you use Teads Studio Creatives, our Teads Designers will have already validated the creative for HAI Network issues for you.
If you need to wrap the Teads Studio creative within a 3rd party tag (for instance for ad verification), please send the tag to us after wrapping and we'll test it again.
If you are using a 3rd Party Creative Editor, the ad should be ideally tested with the support of your 3rd Party Creative Editor contact.