If your campaign isn't achieving the benchmarks of your Verification partner for Brand Safety, Brand Suitability or Ad Fraud, there are some measures that can be taken to improve the scores to align them to the Verification partners benchmarks.
Troubleshoot Brand Safety & Brand Suitability
Pre-launch Brand Safety support
For pre-launch Brand Safety targeting, please share the campaign's requirements, alongside the below pieces of information with your Teads Customer Experience representative:
Verification provider for Brand Safety, Brand Suitability and Ad Fraud measurement/blocking
Brand's tolerance level to Brand Safety risk
Custom Brand Safety and Brand Suitability requirements
Troubleshooting for specific Verification providers
Integral Ad Science (IAS)
If you're using IAS for Brand Safety and Brand Suitability and are facing a high fail rate, select the appropriate level of IAS Brand Safety protection based on the brand's requirements. If moderate or low risk inventory is not permitted, please ensure that the high/advanced level of protection is selected.
Also, ensure that the Brand Suitability and Custom Keyword List segment IDs that are applied in IAS are replicated within the Teads Ad Manager platform, for each line item within the campaign.
Any Website Exclusion List or Geo-Targeting applied in IAS' settings is also applied to the targeting in Teads Ad Manager.
DoubleVerify
If you're using DoubleVerify for Brand Safety and Brand Suitability and are facing a high incident rate, select the appropriate level of DoubleVerify Brand Safety protection based on the brand's requirements. If low risk inventory is not permitted, ensure that the high/advanced level of protection is selected.
Also, ensure that the Brand Suitability segment IDs that are applied in DoubleVerify are replicated within the Teads Ad Manager platform, for each line item within the campaign.
Any Website Exclusion List, App Exclusion List or Geo-Targeting applied in DoubleVerify's settings is also applied to the targeting in Teads Ad Manager.
Should the campaign being seeing a high incident rate for segments that sit outside of the DoubleVerify Brand Suitability taxonomy, it's likely that the campaign has Contextual Avoidance segments applied. Despite this being a separate product, DoubleVerify buckets this offering with Brand Suitability for reporting purposes. If the high incident rate is because of this, contact our Teads Customer Experience representative for recommendations on which IAS segments to apply in order to provide closer alignment with DoubleVerify's reporting.
If you have followed all of the troubleshooting steps above with the help of your Teads Customer Experience representative but are still experiencing issues, please get in touch with advertise-responsibly@teads.com.
Troubleshooting for Ad Fraud
If your third-party Verification provider is showing an Ad Fraud Rate above your benchmark, share a detailed report with your Teads Customer Experience representative who will escalate internally for support.
The report should be in a CSV or XLSX format, and should cover the entire campaign duration to date and show all the available ad fraud metrics split by campaign, day, domain.
If you have followed all of the troubleshooting steps above with the help of your Teads Customer Experience representative but are still experiencing issues, contact advertise-responsibly@teads.com.