Reporting Dimensions
The table below presents and defines all the dimensions available in the reporting section of Teads Ad Manager.
Note: this is the list of dimensions as they are displayed in TAM Reporting UI (and reports generated from the UI). If you need the API version, please refer to this document.
Date Dimension Name | Definition of Dimensions |
Hour | Hour of the data |
Day | Day of the data |
Week | Week of the data |
Month | Month of the data (ISO8601 format containing first day in month) |
Year | Year of the data (ISO8601 format containing first day in year) |
Advertiser Dimension Name | Definition of Dimensions |
Advertiser ID | Teads ID of the advertiser |
Advertiser Name | Name of the advertiser |
Seat ID | Teads ID of the seat |
Seat Name | Name of the seat |
Campaign Dimension Name | Definition of Dimensions |
Auction Has Billable | Auction has billable - TRUE if the impression was billed, FALSE otherwise
⚠️ Computing if an event (impression, click, etc) was tracked as part of a billable session is based on a 30 minute window and could contain false negatives, when an event is part of a billable session but was tracked in a different time window. There are no false positives. |
Budget Spent Currency | Currency for budget spent (applicable for paid budget only) |
Campaign budget | Total campaign budget booked |
Campaign Currency | Currency the campaign is booked against |
Campaign external integration code | Campaign code for integrating with another reporting system |
Campaign ID | Teads ID of the campaign |
Campaign Name | Name of the campaign |
Conversion Type | For Traffic Acquisition campaign - Name of conversion pixel generated in Events Manager |
Cookieless Delivery | True ou False - indicates if the targeting applied to deliver the impression only used cookieless signals (true) or relied on a 3rd party cookie (false)
This dimension is only available from May 12th, 2023. Anything pulled before this date will display 0. |
Line item ID | Teads ID for the line item |
Line ID | ID of the line group |
Line ID (Deprecated) | Similar to Usage of |
Line item name | Name of the line item |
Line item budget | Budget assigned to the line item |
Line Item Billable Event | Media event you will be billed for (CPM = Start // CPCV = Complete) |
Line Item Budget | Total budget booked for a line item |
Line Item Targeting Mode | Targeting mode of the line item |
Line Start Date | Start date of a line item |
Line End Date | End date of a line item |
Inventory Dimension Name | Definition of Dimensions |
App Bundle ID | Bundle ID of the app |
App Name | Name of the app |
App Platform | Platform of the app |
Channel | "Web & Mobile App" or "CTV" |
Website or App | Website domain (if the impression happened on a website) or App Name / App Platform / App Bundle ID (if the impression happened on a CTV app) |
Website domain | Domain of the website |
Technology Dimension Name | Definition of Dimensions |
Browser | Name of browser |
Browser version | Browser version |
Device | Device:
|
Operating System | Name of operating system |
Country Dimension Name | Definition of Dimensions |
Country Code | Country code of the user - ISO 3166-1 alpha-2 format, ex: US, FR |
Country Name | Country name of the user |
Creative Dimension Name | Definition of Dimensions |
Creative ID | Teads id of the creative |
Creative Name | Name of the creative |
Creative External Integration Code | Creative code for integrating with another reporting system |
Creative Family Name | Creative family (Video, Viewable Display, etc) |
Creative Type | Creative type (Carousel, Scroller, etc) |
Creative Size | Creative size:
|
Creative Portfolio Item | Commercial name of the creative type |
Studio Creative ID | creative ID tied to a studio creative |
Studio segment |
|
Studio Action | Different metrics within a studio built creative (ex: click on endscreen) |