Reporting Dimensions
The below table lists out and defines all dimensions found within the reporting section of Teads Ad Manager:
Dimension Name | Definition of Dimensions |
Hour | Hour for the data |
Day | Day for the data |
Month | Month for the data (ISO8601 format containing first day in month) |
Year | Year for the data (ISO8601 format containing first day in year) |
Advertiser ID | Teads id of the advertiser |
Advertiser Name | Name of the advertiser |
Campaign external integration code | Campaign code for integrating with another reporting system |
Creative ID | Teads id of the creative |
Creative Name | Name of the creative |
Creative External Integration Code | Creative code for integrating with another reporting system |
Creative Portfolio Item | Commercial name of the creative type |
Creative Family Name | Creative family (Video, Viewable Display, etc) |
Creative Type | Creative type (Carousel, Scroller, etc) |
Creative Size | Creative size:
|
Auction Has Billable | Auction has billable - TRUE if the impression was billed, FALSE otherwise
⚠️ Computing if an event (impression, click, etc) was tracked as part of a billable session is based on a 30 minute window and could contain false negatives, when an event is part of a billable session but was tracked in a different time window. There are no false positives. |
Browser | Name of browser |
Browser version | Browser version |
Device | Device:
|
Country Code | Country code of the user - ISO 3166-1 alpha-2 format, ex: US, FR |
Country Name | Country name of the user |
Campaign Budget | Total campaign budget booked |
Budget Spent Currency | Currency for budget spent (applicable for paid budget only) |
Campaign Currency | Currency campaign is booked against |
Conversion Type | For Traffic Acquisition campaign - Name of conversion pixel generated in Events Manager |
Line Item Billable Event | Media event you will be billed for (CPM = Start // CPCV = Complete) |
Line Item Budget | Total budget booked for a line item |
Line Start Date | Start date of a line item |
Line End Date | End date of a line item |
Operating System | Name of operating system |
Placement | automatic placement name |
Seat ID | ID of client seat |
Studio Action | Different metrics within a studio built creative (ex: click on endscreen) |
Studio Creative ID | creative ID tied to a studio creative |
Week | Week of the data |
Website Domain | The domain of the website |
