When you add or edit creatives in Teads Ad Manager, you can add 3rd party tracking pixels to independently measure ad events like impressions or video start. For display creatives, you can also add a 3rd party tag to measure viewability. For Single Video and Social Video, Creative Editor also provides a VAST wrapping option.
Note: For VAST Single Video and Social Video creatives, to add a verification service, you must have the VAST tag wrapped by your provider before adding it in TAM.
Video Tracking
Video start - tracks a video ad on start, when the slot is in view.
Billable event - tracks the billed impressions based on your bidding mode.
Viewability Wrapper VAST Tag - only for Single Video and Social Video. You can get the creative VAST tag and add the wrapped VAST received from your 3rd party provider: IAS (Integral Ad Science) or DoubleVerify.
Note: If you want to track progress or completion events, please consider setting up a Branding campaign.
Display Tracking
Impression - tracks a viewable display ad, when the slot is in view.
Billable event - tracks the billed impressions based on your bidding mode.
Display viewability tag - compatible with the major 3rd party tracking vendors, including DoubleVerify, IAS (Integral Ad Science), ComScore, Moat and others.
Apply a viewability tracking tag by selecting the desired viewability tracking vendor, then place your JS Script within the box as shown below:
