When you add or edit creatives in Teads Ad Manager, you can add 3rd party tracking pixels to independently measure ad events like impression or video start. For display creatives, you can also add a 3rd party tag to measure viewability.
Note: For VAST video creatives, to add a verification service, you must have the VAST tag wrapped by your provider before adding it in TAM.
Video Tracking
Video start - tracks a video ad on start, when the slot is in view.
Billable event - tracks the billed impressions based on your bidding mode.
Video Complete - triggered when the video was played 100% of its length.
Quartiles
- First quartile - 25% of video's length.
- Second quartile - 50% of video's length.
- Third quartile - 75% of video's length.Seconds - triggers the tracking after a certain amount of seconds.
- Progress 1: triggered at second 1.
- Progress 2: triggered at second 2.
- Progress 5: triggered at second 5.
- Progress 10: triggered at second 10.
- Progress 15: triggered at second 15.
- Progress 30: triggered at second 30.Viewability Wrapper VAST Tag - only for Social Video. You can get the creative VAST tag and add the wrapped VAST received from your 3rd party provider: IAS (Integral Ad Science) or DoubleVerify.
Apply a tracking pixel:
Display Tracking
Impression - tracks a viewable display ad, when the slot is in view.
Billable event - tracks the billed impressions based on your bidding mode.
Display viewability tag - compatible with the major 3rd party tracking vendors, including DoubleVerify, IAS (Integral Ad Science), ComScore, Moat and other.
Apply a viewability tracking tag:
