The Creative Editor tool allows you to build specific creative formats directly in TAM. For Branding, you will be able to create: Social Post Image, Social Post Video, and Display Banner (300x250).

Please note: You can now duplicate creatives built with the Creative Editor by following these steps:
1. In Creative Library, hover the creative you want to duplicate and click the More options (3 dots) button.

2. Select Duplicate from the menu.

3. A copy of the original creative is saved in a few moments with the name "copy" at the end.

4. Edit and rename the creative as needed, then assign it to a line item. Make sure to check and, if needed, update creatives details such as third party tracking or creative flight dates.

Available Social layouts

You can choose between two social layouts:

Both layouts feature the brand name and logo, a single video or image, and an optional ad message. Additionally, for Layout 1 you can add an optional footer with website link, headline and call-to-action, while for Layout 2 you can add a simple call-to-action button.

Layout 1 emphasizes the ad message by showing the primary ad text above the image or video, whereas Layout 2 is more visual, showing first the image or video and having the ad text below it.

Add a Social Post Video or Image (Layout 1) creative

In campaign editor, click the Creatives button on the bottom left side to open Creative Library.
Click the New Creative button.
Below the desired format - Social Video or Social Image - make sure the layout 1 is selected and click the format. You can then simply configure the creative in Creative Editor.
Name the creative.
Optionally, you can enter an external integration code if you want to integrate with another reporting system.
Set the Click through URL where users will be directed when clicking the ad.
Upload the logo image and video/image assets by clicking the corresponding upload button. The assets you upload must meet specific requirements.
Note: You can replace an existing asset by clicking Replace.
Enter the brand name and the primary text. The primary text is optional but recommended.
Note: The brand name must fit on one line. The primary text can use up to 3 lines. Longer texts are truncated automatically.
Configure a footer to engage your audience.
1. Enter a user-friendly website link to show on the ad (EXAMPLE.COM/PROMOTION).
2. Add a short headline.
3. Optionally, you can also add a description.
4. For best results, add a call to action to inspire users to click. Set the language as needed.
Check how the ad looks like on the preview screen and make any necessary changes.
Optionally, you can set flight dates for your creatives.
Optionally, you can add 3rd party tracking. For more details, refer to Third party tracking options.
Click the Save button.

Add a Social Post Video or Image (Layout 2) creative

In campaign editor, click the Creatives button on the bottom left side to open Creative Library.
Click the New Creative button.
Below the desired format - Social Video or Social Image - select layout 2 using the layout selector and click the format. You can then simply configure the creative in Creative Editor.
Name the creative.
Optionally, you can enter an external integration code if you want to integrate with another reporting system.
Set the Click through URL where users will be directed when clicking the ad.
Upload the logo image and video/image assets by clicking the corresponding upload button. The assets you upload must meet specific requirements.
Note: You can replace an existing asset by clicking Replace.
Enter the brand name and the primary text. The primary text is optional but recommended.
Note: The brand name must fit on one line. The primary text can use up to 3 lines. Longer texts are truncated automatically.
For best results, add a call to action to inspire users to click. Set the language as needed.
Check how the ad looks like on the preview screen and make any necessary changes.
Optionally, you can set flight dates for your creatives.
Optionally, you can add 3rd party tracking. For more details, refer to Third party tracking options.
Click the Save button.

Add a Display Banner Creative

With Creative Editor, you can create a 300x250 (MPU) banner creative by uploading an image.

Note: Teads Ad Manager also supports third party display banner Javascript tags.

To add a 300x250 image:

In campaign editor, click the Creatives button on the bottom left side to open Creative Library.
Click the New Creative button.
Click MPU Banner format to upload your 300x250 image in Creative Editor.
Name the creative. For easier tracking, include the specific banner size in the creative name.
Optionally, you can enter an external integration code if you want to integrate with another reporting system.
Set the Click through URL where users will be directed when clicking the ad.
Upload your 300x250 image by clicking the corresponding upload button. For better quality, use a 600x500 image.
You can see how the ad looks like in the preview screen.
Optionally, you can set flight dates for your creatives.
Optionally, you can add 3rd party tracking. For more details, refer to Third party tracking options.
Click the Save button.

Upload 300x250 Banner Image:

Creative Editing

Creatives are fully editable, even if the campaign is live. You can edit logos, images, headlines, ctas, tracking urls. Updating a creative won't change creative status nor pause delivery, similar to the other types of creatives in TAM.
Updating a live creative won't pause delivery. However, the creative may be deactivated if the changes do not comply with our ad policies.
Creative content updates are applied to the campaign as soon as you save the creative. A live creative will continue delivering with the latest changes, before updating the whole campaign and even if you cancel campaign changes. Creative Editor will warn you when editing creatives on active campaigns, to prevent accidental changes.
Avoid making significant changes to live creatives.