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Audience Section Introduction
This article introduces the different audience targeting options for your campaign
Updated over a week ago

Introduction to the Audience Targeting Section

Audience targeting allows you to ad groups and reaches people based on their location, who they are, their interests and habits, or how they have interacted with your business. Audience targeting can boost your campaign's performance by reaching the right people and helps improve their online user experience. The various audience targeting options to choose from include:

  • Location
    Choose where you want to focus your targeting, by capturing your audience across specific zips, cities, metro, region, or country.

  • Teads Audience
    Reach users based on their demographic, sociodemographic, interest, intent or ownership with over +250 available audiences. Teads audience combines Teads 1st party data with curated 2nd & 3rd party data sources for accuracy at scale.

  • Custom Audience
    For more bespoke targeting, reach users based on what they're passionate about, their habits and interests, recent purchase intent, frequent visits, and more. Here you will also be able to access 3rd party data providers through our direct integrations with Nielsen, Oracle, and Liveramp.

  • First Party Audience
    Reach your existing customers based on your onboarded online data.

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