As a Teads Ad Manager user you should select Traffic Acquisition as an objective in order to:

The results that a traffic acquisition campaign could drive are:

Before getting your Traffic Acquisition campaign set up in Teads Ad Manager, it is best to create the Universal pixel and any lower-funnel conversion pixels within the events manager so they can easily be applied to the campaign during your setup. Please see the Events Manager article

First, log into https://ads.teads.tv/ and make sure you are under the correct seat (located on the top right)

Please note, as of Feb 2022, you can now duplicate TAM campaigns if need be:
This lives on the campaign home screen where you just need to hover over the campaign name to see the duplication option:

Or can create a new campaign:

Click "New Campaign" - located on the top right

Select Traffic Acquisition as the campaign objective:

From there you will need to fill out the campaign details such as:

After the campaign details are filled in, you can add a line item to your campaign by clicking "ADD LINE" on the bottom left:

When you add a line, you will need to fill out the following line item details:

TIP: If you have multiple line items with similar settings, you can drag down the settings from one line to the new line in order to save time or duplicate the existing line item then change the line item settings, creatives, targeting or bid strategy as seen fit.

You can also delete a line if you made a mistake to have a clean setup of your campaign. (note: you can only delete a line prior to activation, once the line item is live you can not delete it)

The assignment of creatives to the line item follows the same process as branding campaigns that can be found here

The only creatives available to use are:

Notes:

Smart Targeting will help you maximize the performance of your Traffic Acquisition campaigns by offering the best combination of campaign scale and performance.

It is built to help you reach relevant audiences that are likely to drive outcomes.

This solution is now the default recommended Targeting setting for Traffic Acquisitions campaigns.

Under the advanced options button, you will still get access to all the others targeting features which are broken up into 3 sections: Audience, Inventory & Technology.

For more details regarding these 3 sections, please refer to the following articles:

As you are adding targeting rules the app will compute the estimated number of ad opportunities your line item will receive. So before starting the campaign, you will be able to know the impacts of using any combinations of the different targeting rules. We are able to accurately compute this number by analyzing one week of ad opportunities.

OR

2. Adding Location (Smart Targeting remains active)

3. Adding Location & Brand Safety (Smart Targeting remains active)

4. Looking to add Advanced targeting options

4.a. Adding Teads Audience: Female (Advanced Targeting option)

4.b. Smart Targeting is now inactive

First, you will have to choose your objective:

This option will allow you to drive quality visits to your website to answer the following KPIs of interest:

Prioritize spending the entire budget while optimizing for quality visits

We recommend to always launch your campaign by optimizing for Quality Visits (standard bidding optimization), no matter what is your final objective.

During the discovery period (after 2 or 3 days of delivery) observe your performance.
If the performance are below your expected performance then you can switch to an advanced bidding strategy: reach a target Cost Per Visit to improve your campaign performance with a target value.
Please follow our best practices. Following this approach will limit delivery issues that could be cause by having aggressive target being set too early.

Note: A pixel needs to be placed and triggered to select the domain.

TIPS: By using our best-performing formats (Single Image & Single Video) with several variations you will get a higher probability to easily reach your final objective.

Note: For bid guidance please contact us through the Intercom chat box on the TAM UI.

Note:

Reach your Cost Per Visit target while spending your budget as much as possible.

As said previously, we recommend selecting the target optimization after 2 or 3 days of delivery when using "Minimize cost per visit" optimization if the effective performance is below your expectations.

By doing this, it will give you an effective Cost Per Visit target value to add for reference: we recommend input a target around 10% lower of this effective Cost Per Visit and iterate till your wished target, while watching carefully spending.

We also recommend raising your bid in order to give enough room to our algorithm to optimize and deliver accordingly. The higher your bid, the more room you will leave for optimization.
A bid too low or target too aggressive will have impact on the delivery of your campaign.

Notes:

TIPS: By using our best-performing formats (Single Image & Single Video) with several variations you will get a higher probability to easily reach your final objective.

Prioritize spending the entire budget while minimizing the effective bounce rate as much as possible

We recommend to always launch your campaign by minimizing your Bounce Rate (standard bidding optimization), no matter what is your final objective.

During the discovery period (after 2 or 3 days of delivery) observe your performance.
If the performance are below your expected performance then you can switch to an advanced bidding strategy: reach a target Bounce RAte to improve your campaign performance with a target value.
Please follow our best practices. Following this approach will limit delivery issues that could be cause by having aggressive target being set too early.

Note: For bid guidance please contact us through the Intercom chat box on the TAM UI.

TIPS: By using our best-performing formats (Single Image & Single Video) with several variations you will get a higher probability to easily reach your final objective.

Note:

Reach your Bounce Rate target while spending your budget as much as possible.

This optimization is available under request only.
It is highly recommended to have run your campaign with the minimize Bounce Rate optimization prior to use Target Bounce Rate, in order to input an achievable Bounce Rate target based on the effective Bounce Rate you are seeing.

Once the feature is activated under your seat:

Similarly to the target Cost Per Visit advanced bidding strategy, we recommend to always launch your campaign by the minimize Bounce Rate standard bidding strategy, no matter what is your final objective.

During the discovery period (after 2 or 3 days of delivery) observe your performance.
If the performance are below your expected performance then you can switch to an advanced bidding strategy: reach a target Bounce Rate to improve your campaign performance with a target value.
Please follow our best practices. Following this approach will limit delivery issues that could be cause by having aggressive target being set too early.

By doing this, it will give you an effective and realistic Bounce Rate target value to add: we recommend input a target around 10% lower of this effective Bounce Rate and iterate till your wished target, while watching carefully spending.

We also recommend raising your bid in order to give enough room to our algorithm to optimize and deliver accordingly. The higher your bid, the more room you will leave for optimization.
A bid too low or target too aggressive will have impact on the delivery of your campaign.

Notes:

TIPS: By using our best-performing formats (Single Image & Single Video) with several variations you will get a higher probability to easily reach your final objective.

This option will allow you to generate clicks on your ads to answer the following KPIs of interest:

Or Paying for a fixed Cost Per Click if you have selected the fixed auction type:

Prioritize spending the entire budget while minimizing the effective Cost Per Click (eCPC)

We recommend to always launch your campaign by minimize my effective Cost Per Click (eCPC), even if your final objective is to reach a specific CTR ("reach a target CTR" optimization)

We recommend to always launch your campaign by minimizing your Cost Per Click (standard bidding optimization), no matter what is your final objective.

During the discovery period (after 2 or 3 days of delivery) observe your performance.
If the performance are below your expected performance then you can switch to an advanced bidding strategy: reach a target CTR to improve your campaign performance with a target value.
Please follow our best practices. Following this approach will limit delivery issues that could be cause by having aggressive target being set too early.

Note: For bid guidance please contact us through the Intercom chat box on the TAM UI.

TIPS: By using our best-performing formats (Single Image & Single Video) with several variations you will get a higher probability to easily reach your final objective.

If if you have selected Minimizing my effective Cost Per Click (eCPC) you will be on a dynamic Auction Type.
However, if you decided to be charged on a fixed CPC then it will automatically adapt your optimization to Paying for a fixed Cost Per Click:

Prioritize spending your entire budget while charging a fixed Cost Per Click

Reach your Click-Trough Rate while spending your budget as much as possible

Similarly to the target Cost Per Visit option or Bounce Rate Target, we recommend to always launch your campaign by the minimize Cost Per Click standard bidding strategy, no matter what is your final objective.

During the discovery period (after 2 or 3 days of delivery) observe your performance.
If the performance are below your expected performance then you can switch to an advanced bidding strategy: reach a target CTR to improve your campaign performance with a target value.
Please follow our best practices. Following this approach will limit delivery issues that could be cause by having aggressive target being set too early.

By doing this, it will give you an effective and realistic CTR target value to add: we recommend input a target around 10% lower of this effective CTR and iterate till your wished target, while watching carefully spending.

We also recommend raising your bid in order to give enough room to our algorithm to optimize and deliver accordingly. The higher your bid, the more room you will leave for optimization.

A bid too low or target too aggressive will have impact on the delivery of your campaign.

Notes:

As soon as your campaign starts to deliver, you can not change the billing type anymore (CPM or CPC)

TIPS: By using our best-performing formats (Single Image & Single Video) with several variations you will get a higher probability to easily reach your CTR target.

After you have successfully completed the four tiles (budget, creative, targeting, bid) you can then press "GO LIVE" which will then set the campaign active.

Please note: After clicking on "GO LIVE" the campaign and creatives are reviewed by Teads then activated within Teads' Ad Server, please give it 24 business hours before analyzing any results from your campaign in order to have our buying engine ramp up the delivery after activation.