Campaign Dashboard - Branding:
The campaign dashboard is a great tool to be able to choose multiple different ways to get a quick view of your campaign from pacing to performance, see below to understand how to navigate and read the dashboard.
Basic Reports
The Campaign Dashboard is a visual and fast way to see how your campaign is performing. You have access to charts & tables so you can breakdown the data using different dimensions.
Teads Ad Manager Reporting UI is the first in the market to provide guaranteed outcomes reporting (some metrics such as viewability or completion rate are computed only on the impressions that you paid for).
Not all metrics and dimensions are available in the UI, so if you have a more complicated reporting request you need to use the Reports module.
Page components:
At the top of the page, you have the campaign details: Name, Status, Budget and other information.
You can Activate/Deactivate the campaign using the toggle on the left and you can edit your campaign by clicking on the EDIT CAMPAIGN button at the top right.
Campaign Details
Reporting Area
Reporting Area:
Use the left menu to navigate between the different reports
Change the report date-range using the calendar
Compare any two metrics using the chart
Breakdown the data on Line items, Creatives, Locations, Websites, Devices or Days
Filter based on Line Item status, flight, buying node or creative family & size or search by Line Item name
Budget Report
Metric | Description |
Total Budget | Total or daily budget assigned to the Line Item. |
Budget Spent | Total budget spent by the Line Item (incl. fees) and budget pacing indicator. |
Flight | Flight dates for the Line Item and time pacing indicator. |
Billed Impressions | Number of impressions that you have been billed for. When using guaranteed outcome buying models such as vCPM or CPCV then it represents the number of impressions that have generated a billable event. |
Clearing Price | The average clearing price that you paid for one thousand Billed Impressions (excluding fees). For buying models where you input your bid for one billable impression, such as CPCV & uCPC, the average clearing price represents the price that you paid for one Billed Impression (excluding fees). |
Delivery Report
Metric | Description |
Total Impressions | Total number of times your ad was shown, including both billed and free impressions. |
Billed Impressions | The number of times your ad was shown and you were charged for the impression, because it reached the billable event. |
Free Impressions | The number of times your ad was shown and you were not charged for the impression, because it did not reach the billable event. |
Total Starts | Total number of times a video has started playing, including both billed and free starts. |
Billed Starts | The number of times a video has started playing and you were charged for the impression, because it lead to a billable event.
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Free Starts | Total number of times a video has started playing and you were not charged for the impression, because it did not lead to a billable event.
When using guaranteed outcome buying models such as vCPM or CPCV then it represents the number of impressions that have not reached your required duration. |
Total Completes | The number of times a video has been played to its end, regardless of the video length. This can be lower than 100% for CPCV buys if the video length is longer than the CPCV second you bought. |
Completion Rate / On Billed Impressions | The percentage of billed video starts that played to completion, regardless of the video length, calculated as the product of Video completes / Billed impressions x 100. This can be lower than 100% for CPCV buys if the video length is longer than the CPCV second you bought. |
Completion Rate / On All Impressions | The percentage of all video starts (billed and not billed) that played to completion, regardless of the video length, calculated as the product of Video completes / Video starts x 100. |
Clicks Report
Metric | Description |
Total Clicks | The number of times your ad was clicked. |
CTR / On Billed Impressions | The percentage of time people clicked on your ad, calculated as the product of Clicks / Billed impressions × 100. |
CTR / On All Impressions | The percentage of time people clicked on your ad, calculated as the product of Clicks / Video starts × 100. For Display creative the formula is Clicks / Impressions × 100. |
Viewability Report
All the data in the Viewability report is provided by MOAT, thru the built-in integration between Teads and MOAT.
The metrics that are available depend on the creative type (Video or Display) as well as the buying model that you are using. All the metrics are filtered just on the impressions that you were charged for (we ignore free impressions).
Metric | Description |
In-View Time | The average time in seconds that the ad was visible for users who met the requirement for a 2 Sec In-View Impression, filtered for impressions for which you were charged. |
Analyzed | The number of impressions tracked by MOAT, filtered for impressions for which you were charged. |
Measurable | The number of impressions where viewability was measurable by MOAT, filtered for impressions for which you were charged. |
1s in view | The number of impressions where the ad played for at least 1 second with at least 50% of the player visible on-screen and the page in-focus, filtered for impressions for which you were charged. |
2s in view | The number of impressions where the ad played for at least 2 seconds with at least 50% of the player visible on-screen and the page in-focus, filtered for impressions for which you were charged. |
3-30s in view | The number of impressions where the ad played for at least this many seconds with at least 50% of the player visible on-screen and the page in-focus, filtered for impressions for which you were charged. |
Viewability % | The percentage of valid impressions that were viewable for at least this many seconds with at least 50% of the player visible on-screen and the page in-focus, filtered for impressions for which you were charged.
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Campaign Summary
In this section you have an overall view of the setup of your campaign, together with all the line items and creatives. You can use this page as an alternative to editing your campaign. The page is also visible to users which just have the Reporting role (they cannot edit a campaign).
Campaign Summary
Line Item Summary
You can filter by line items by using the name of the line item.
Optionally you can expand each line items to see a detailed view of the setup of the line item, together with the creatives assigned to it.
Clicking on the creative name will open a creative preview page, which you can optionally share.
Line Item Details
Auction Report - Bid Analysis
Whenever an impression opportunity is available on Teads network, the platform has to decide which ad to deliver. The process of selecting an ad and serving it to the publisher page is a sequence of steps that form a funnel.
At each stage of the funnel, impressions are filtered by specific reasons. The remaining ones go to the next stage, and so on until the impressions that successfully managed to match all the auction criteria are successfully delivered.
The auction report helps you:
See at a glance why a line item is not winning available inventory.
See specific reasons for why the impression opportunity was lost, at three separate levels and how much they weight in the filtering process.
Make strategic decisions on the line item’s setup.
The "Auction" report gives you an overview of the campaign level troubleshooting and allows you to drill down into the line item level to see the full-funnel.
The graph shows your full campaign’s bid analysis to date, with the list of all of your line items below it.
To further diagnose your campaign, click into any of your line items listed and you will be directed to the Teads Impression funnel.
Key metrics
Bid requests - Number of impression opportunities that matched the line item inventory targeting criteria (website, tier).
Bid responses - Number of allocated impression opportunities that were compatible with all the line item’s targeting criteria, budget setup, creatives and advertiser. (Check out all the filtered eligible impressions and filtered by the auction reasons).
Wins - Number of auctions where the line item was the winner.
Win rate - Percentage of auctions where the line item was the winner.
Filtered out impressions funnel
Filtering steps
Ad opportunities:
At this stage we are filtering all impression opportunities that were available for your campaign by matching targeting and publisher requirements.
Filtered bid requests are the bid requests that were not bought for at least one of the following reasons:
Blocked advertiser - The publisher blocked the advertiser or advertiser industry.
Incompatible ad type - The publisher did not allow this ad type (position, type of ad or size).
Geolocation - The user’s location did not match the line item’s targeting.
User data - The user was not part of the targeted audience segments.
Website language & Brand Safety - The publisher page did not match the line item’s website language and/or brand safety targeting.
Contextual - The publisher page did not match the line item’s contextual targeting.
Device - The device did not match the line item’s targeting.
OS & Browser - The operating system and/or browser did not match the line item’s targeting.
Internet connection - The user’s internet connection did not match the line item’s targeting.
Blocked creative - The publisher does not accept this creative.
Other Other reasons.
(Deprecated) Contextual & Brand Safety - The publisher page did not match the line item’s contextual and/or brand safety targeting. This reason has been deprecated on 20th Oct. 2020 and it was split into two granular reasons: Website Language & Brand Safety and Contextual.
Eligible impressions:
Impressions that matched the targeting and publisher requirements are now being matched with the budget distribution and checked for broken placements and creatives.
Filtered eligible impressions are the impressions that did not match at least on of the following:
Pacing - The line item’s hourly spend target was reached.
Frequency capping - The campaign or line item’s frequency cap was reached for that user.
Broken placements - The probability that the placement could display creatives correctly was too low.
Broken creatives - The probability that the creative could be displayed correctly was too low.
KPI below threshold - The probability that the selected KPI event is reached was below the set threshold.
Out of budget - The campaign or line item reached its budget limit or calculated daily spend target.
Ad scheduling - The day/hour was outside the line item’s day part schedule.
Bids submitted:
All remaining impressions are now submitted to the buying engine auction were they are matched with the floor price and compared to competition bids.
Filtered by the auction bids are the bids that did not match at least one of the following:
Bid below floor - The line item’s bid was below the required floor price to satisfy publisher payout and minimum margin.
Lost to competition - Another competitor had a higher bid and won the auction.
Bids won:
The number of bids won in the auction that were compatible with the floor price and above competition score.
Each reason has a progress bar showing the lifetime percentage of how many impressions were blocked because of it, and a chart with the blocking trend over the last 5 days.
Multi-reason rejections:
Within a given stage of the delivery funnel, a line item can be discarded for multiple reasons. For example, suppose that your line item targets only mobile devices and female users. If presented a desktop impression opportunity on a male user, your line item will be discarded because of both “device” and “user” targeting. Therefore, this impression opportunity will be counted both in the “device” filter and the “user” filter in the impression filtering process.
Please Note: A line item cannot be discarded for multiple reasons that belong to different filtering stages. If it is rejected at a given stage, it just doesn’t go to the next stage.
