BRANDING OVERVIEW
This product allows you to drive brand awareness while engaging with a specific desired audience and achieving guaranteed outcomes
Choose this objective to:
Increase your brand awareness across Teads Inventory
Showcase your products, services, or company
Engage with a specific or broader audience.
Results:
Achieve 100% viewability with CPCV and vCPM pricing
Achieve cost-effective viewable outcomes
Overview of a Branding campaign
Step 1: Click on the “NEW CAMPAIGN” button from the Campaign listing screen:
Choose campaign objective
You must first choose your campaign objective:
Branding
Input campaign information
The campaign structure and all its line items are visually represented on the left. Access to properties and set-up is made by selecting any section from it and using the form that appears on the right.
The mandatory fields for the campaign are
Campaign name
Advertiser
Total budget
Start date and end date
Step 2: Add line items
Once you set-up campaign details, it's time to create the different line items. Click on the “ADD LINE” button to add line items to the campaign.
A campaign must have at least one line item in order to deliver.
📺 CTV: if your seat is eligible to Connected TV, you will see two options when clicking on “Add Line”:
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Once you click on the "ADD LINE" button the first line item will be added to your campaign.
A line is divided into 4 sections:
Budget
Creative
Targeting
Bidding
In order to access the various settings just click on the relevant box on the line item, and the settings will appear in the right panel.
Budget
Select the "Budget" section of the line item
Input line item name
Input line item budget
Input line item flight dates
Creative
Select the "Creative" section of the line item
Choose the creative type that this line item will deliver.
For Branding campaigns - available creative types: Video, Viewable Display, Social Video, Social Image or MPU Banner
Choose the size that the creatives will have: Landscape (16:9), Square (1:1) or Vertical (9:16)
Assign a creative at least one creative must be assigned on the line item. You can assign multiple creative but they all must be of the same type and size
Choose creative type
Choose creative size
Assign creatives button
Your Creative Library is empty, click on New creative
Input creative assets (this screen will be different depending on the creative type)
Assign creatives from Creative Library
Creative successfully assigned to Line Item
Targeting
There is no minimum targeting requirement.
The line will run on the entire network & worldwide geography if no targeting is used.
Targeting module
Targeting added to Line Item
Bidding
The buying models that are available depend on the campaign objective and the creative type chosen for the line item
We recommend using a guaranteed outcome buying model such as vCPM or CPCV instead of CPM impression buying model
Step 3. Go Live
Now all you need to do is click the GO LIVE button
Once that's done, your campaign will go through the approval process and then will be set live (this should happen within 24 business hours)
You can still make changes to your campaign
