Go to Teads Ad Manager

Create a campaign

Click on the “NEW CAMPAIGN” button from the Campaign listing screen:

Choose campaign objective

You must first choose your campaign objective:

  • Branding

  • Traffic Acquisition

The creative types that you can use, the optimizations, and the buying models that will be available for your campaign are different based on the objective that you choose. It is important to choose it correctly as it cannot be changed once the campaign is created.

Step 1. Input campaign information

The campaign structure and all its line items are visually represented on the left. Access to properties and set-up is made by selecting any section from it and using the form that appears on the right.

The mandatory fields for the campaign are

  • Campaign name

  • Advertiser

  • Total budget

  • Timezone

  • Start date and end date

  • Frequency Capping

Campaign Budget

Total budget:

Total budget is mandatory and represents the maximum budget the line items can spend in total. Depending on your seat settings you could have access to multiple currencies.

If your seat has access to added value, then you will see the following

  • The total budget will be renamed to Paid budget, and it represents the maximum paid budget that the paid line items can spend in total

  • A checkbox called Use Added Value for this Campaign, which, if enabled, allows you to input the Added Value Budget, which represents the maximum added value budget that added value line items can spend in total

Flight Dates

The campaign flight dates do not act as a hard cap but the flight dates of the individual line items cannot go outside of the campaign flight dates.

  • Start date
    Estimated start date of the campaign.

  • End date
    Estimated end date of the campaign.

  • Timezone
    Campaign reporting will be influenced by the timezone setting.

Frequency Capping

Your frequency cap allows you to adjust the maximum number of times your ad appears to the same user within a set period of time. The frequency cap impacts how many people you will be able to reach and how frequently those people will see your ads.

A campaign's frequency cap will have the effect of a maximum limit across all line items, similar to how the campaign's budget affects the line item's total budget. The total line items' capping cannot surpass the campaign' capping.

Example: If a campaign has a frequency cap of 2 impressions per week, and a line item has a frequency cap of 3 impressions per week, the line item will ultimately be constrained by the campaign's frequency cap.

Please note: All line items will stop delivering when the campaign level frequency capping is reached.

Step 2. Add line items

Once you set-up campaign details, it's time to create the different line items. Click on the “ADD LINE” button to add line items to the campaign.

A campaign must have at least one line item in order to deliver.

Once you click on the "ADD LINE" button the first line item will be added to your campaign.

A line item is divided into 4 sections:

  • Budget

  • Creative

  • Targeting

  • Bidding

In order to access the various settings just click on the relevant box on the line item, and the settings will appear in the right panel.

Line Item Settings

  • Select the "Budget" section of the line item

  • Input the line item name

  • Input the line item budget

  • Input the line item flight dates

  • Input the line item frequency capping (if applicable)

  • Input the line item pacing

  • Input the line item ad scheduling (if applicable)

Line Item Budget

When Dynamic Budget Allocation is ON: When your campaign is using Dynamic Budget Allocation the budget available for each line item is controlled by the Teads AI, based on the campaign level daily target. However, you can optionally set a limit to the amount that the system will allocate daily to each line item. To do so, go to the line item budget settings, click on "Set maximum daily budget" and set the daily budget limit that the automatic allocation shall not exceed for this line item.

When Dynamic Budget Allocation OFF : The line item budget is mandatory and you can choose between lifetime or daily budget:

Lifetime Budget: When using a lifetime budget the system will pace your line item evenly until its end date. The line item's daily spend goal is recalculated every day based on the remaining budget and remaining flight time.

Daily Budget: Use this setting to manually control the daily pacing of your line items. When a line item hits the daily budget then it stops delivering in that day.

Line Item Pacing:

Pacing is the rate at which a budget is spent. Teads Ad Manager has several pacing options which you can use to control how quickly your line items spend their budgets over different periods of time.

  • Evenly pacing = Even pacing is best if your priority is to spend a consistent amount of money every day and your inventory availability is consistent day to day.

Example: If your line item budget is 1000$ and you have 5 days in your flight, even pacing will try to spend 200$ per day (1000$ / 5 days). If you under-deliver in the previous days, then the remaining budget is divided by the number of remaining days in the flight and a new daily spend target is computed.

  • Ahead pacing = With ahead pacing, a line item attempts to spend faster than evenly, up to 150% of the “even” spend target on any given hour. Choosing ahead pacing can help avoid under-delivery issues, especially when competition on the targeted inventory increases by the end of the flight.

  • ASAP pacing = ASAP pacing is best if your priority is to spend all of your budget quickly and aren't worried about saving money for later. ASAP pacing can also be effective for line items that are targeted to more limited inventory, since there isn't much of a risk of spending too quickly. Since ASAP shows your ads as often as possible ads may stop delivering before your scheduled end time, but you won't spend more than your budget.

Line Item Ad Scheduling:

A feature that restricts the line item to only run at specific hours or weekdays, when it’s most likely to reach and engage the target audience. By only delivering at relevant hours and weekdays, the campaign's budget is maximized for the most impact.

  • 24/7 = Line item will run all day on all weekdays.

  • Monday to Friday = Line item will only run all day on Mondays, Tuesdays, Wednesdays, Thursdays and Fridays.

  • Saturday and Sunday = Line item will only run all day on Saturdays and Sundays.

  • Custom = Line item will only run on the time interval and weekdays that you select.


On each line item, you will choose the creative format and the creative size (which depend on the selected campaign objective). All creatives use our Teads exclusive slot which leverages outstream placements within the heart of premium editorial content.


The targeting section allows you to control where (Inventory) and to whom (Audience, Technology) your ads will deliver. If there are no targeting rules set, the line item will deliver to all the Teads available impressions, considering only the device restrictions set in the Product tab.

Targeting Example


Different buying models and optimizations are available depending on the campaign objective and creative format. We recommend using our guaranteed outcome buying models (CPCV / vCPM /CPC) but also provide you with a classic CPM option.

Bidding modes (Branding)

Bidding modes (Traffic Acquisition)

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