Guaranteed Outcomes within Teads Ad Manager

There are unique buying models available on Teads Ad Manager that allow you to reach guaranteed outcomes. To unlock guaranteed outcomes, the three available buying models are CPCV (branding only) and vCPM (branding only) & CPC/uCPC (traffic acquisition only)

Cost-Per-Completed-View (CPCV) is a branding guaranteed outcome pricing model for guaranteeing 100% viewability. This means you will only pay for when users have watched your video up to the selected duration. Impressions that don’t reach this duration are considered free media. Billing points for CPCV are 3 seconds to 30 seconds. So if you were to select CPCV 15 second video views, then you will only be billed when a user has watched at least 15 seconds of the video in view.

Viewable CPM (vCPM) is another branding guaranteed outcome pricing model for also guaranteeing 100% viewability. vCPM is defaulted to MRC, (1 second if it is a display creative and 2 seconds if it is a video creative) however you can choose all the way up to 30 seconds. Buying on a guaranteed viewable CPM ensures that you are only paying for impressions that are 100% viewable while the rest of the impressions that don’t reach the outcome are free media. Teads AI maximizes cost savings for campaigns when transacting on a viewable duration vs optimizing to a specific duration via CPM.

Cost-Per-Click (CPC) is a traffic acquisition guaranteed outcome pricing model guaranteeing a click. Buying on a guaranteed CPC ensures that you are only paying for a click(CPC) while the rest of the impressions that don’t reach the outcome are free media. Teads AI maximizes cost savings for campaigns when transacting on a CPC .

CPC:

Teads Ad Manager vCPM vs. DSP eVCPM:

Teads Ad Manager CPM line item vs. Teads Ad Manager vCPM line Item: