Lumen attention measurement is now available across CTV Homescreen in Teads Ad Manager (TAM). This solution goes beyond traditional viewability by measuring real human attention — helping advertisers understand whether ads on the big screen are actually being watched, not just played.
With Lumen’s attention signals, advertisers gain a more transparent and actionable metric for evaluating media quality and optimizing CTV performance.
Key benefits and details:
Move beyond basic traditional metrics like viewability to measure actual human attention and visual engagement
No additional cost
Optimize campaigns toward higher viewer engagement
Access real-time attention reporting directly within the TAM
Validate campaign effectiveness with “Eyes-on-Screen” attention reporting
Gain a clear understanding of true ad exposure and media quality on the big screen
CTV Homescreen attention measurement with Lumen is exclusively available to Teads until September 1st, 2026
Availability and activation
Available in all markets
CTV Homescreen and web Outstream
CTV In-Stream coming soon
Activation in one-click within Teads Ad Manager (TAM) through campaign level Lumen checkbox
How it works
All channels (Outstream and CTV) sit within the same core attention measurement framework at Lumen.
For each format, Lumen runs dedicated eye-tracking studies in realistic environments to understand how users engage with that specific format.
These datasets are then used to train format-specific predictive models of attention.
These models are applied either via tagging or data ingestion, enabling impression-level attention measurement across campaigns.
The only nuance is for CTV Homescreen, the Lumen’s model also incorporates eye-tracking data from Mediamento, alongside Lumen’s own studies.